Sr. Sales Associate

Goodwin Living is proud to be recognized as a Top Workplace in the greater Washington, D.C. region by The Washington Post every year since 2019 — and now nationally by USA Today. Since 2022, we’ve also been annually recognized as one of the top 100 employers for interns by the Top Virginia Employers for Intern Awards. These honors are based entirely on feedback from our team members, gathered through an annual third-party survey. Here’s what they say makes us stand out: 

Goodwin Living is seeking a highly organized, relationship-driven, and strategic Senior Sales Associate to support the continued success of Goodwin House Seminary Road (GHSR), our newest Life Plan Community currently in its pre-opening and lease-up phase.

Reporting directly to the Director of Sales, the Senior Sales Associate plays a critical role in retaining and advancing reservists from commitment through move-in. This position is intentionally designed to on reservist engagement, pipeline advancement, move-in readiness, and cross-departmental coordination.

The Senior Sales Associate serves as a key partner to the Sales Counselors—acting as a strategic backup for appointments and tours, while also owning several essential processes that ensure a seamless, well-paced, and highly personalized move-in experience for future residents.

This role is ideal for a sales professional who thrives in a fast-moving environment, values precision and follow-through, and excels at building trust with prospects as they make one of life’s most important decisions.

• Curate and manage “The Reserved” engagement and retention program, ensuring consistent, high-touch communication with reservists
• Develop and distribute a quarterly “The Reserved” newsletter, in collaboration with Sales and Marketing
• Serve as a primary point of contact for reservists as they move closer to occupancy, ensuring clarity, confidence, and continuity
• Maintain relationships with competitive communities to stay informed on market trends, pricing, timelines, and best practices

• Support Sales Counselors with initial tours, follow-up tours, and reservation appointments as needed
• Serve as a knowledgeable backup to Sales Counselors for appointments, ensuring continuity of service
• Assist with lead generation, follow-up, and pipeline advancement, particularly for reservists approaching key milestones
• Maintain accurate, up-to-date CRM records for leads, reservists, and future residents
• Process incoming inquiries, distribute brochures, and ensure timely follow-up on all leads

• Facilitate financial and health reviews for reservists in coordination with internal partners
• Conduct personalization appointments, guiding reservists through selections and documenting outcomes
• Play a lead role in developing and managing the move-in schedule, balancing operational readiness with resident experience
• Coordinate approvals, documentation, and internal handoffs required for successful move-ins
• Support move-in planning and execution, serving as a steady point of contact for reservists throughout the process

• Assist with managing phone inquiries with professionalism and warmth, ensuring an exceptional first impression
• Oversee brochure fulfillment, mailings, and inquiry tracking
• Generate reports and insights to support sales pacing, reservist readiness, and leadership decision-making
• Collaborate closely with Sales, Marketing, Finance, Operations, and Life Enrichment to ensure alignment
• Proactively identify gaps, risks, or opportunities within the pipeline and recommend solutions

• Support data analysis related to leads, reservists, and conversion trends
• Assist with proofing and implementation of marketing campaigns as needed
• Ensure brand consistency across reservist communications and materials
• Coordinate with vendors and internal teams to support targeted outreach efforts

• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent professional experience
• Prior experience in senior living sales, real estate, hospitality, or a customer-centric sales environment strongly preferred
• Demonstrated ability to manage multiple pipelines, timelines, and stakeholders simultaneously
• Proficiency in Microsoft Word, Outlook, and Excel required; CRM experience required (training provided as needed)
• Exceptional verbal and written communication skills
• Strong relationship-building abilities with a calm, confident, and empathetic presence
• Highly organized, detail-oriented, and deadline-driven
• Strategic thinker with the ability to anticipate needs and plan ahead
• Comfortable managing sensitive financial and health-related information with discretion
• Adaptable and solutions-oriented in a dynamic, pre-opening environment
• Advanced computer proficiency, including CRM systems and reporting tools
• Willingness to work occasional evenings or weekends as business needs require

At Goodwin Living, we can all find work with purpose! As a nonprofit senior living and healthcare organization based in Alexandria, Virginia, we are driven by our mission: to support, honor and uplift the lives of older adults and those who care for them. Our commitment to our team members is written directly into that statement. We create an enriching and supportive work environment that has inspired our team members to vote us into the Washington Post Top Workplace rankings since 2019, and they made us #2 in 2024!