Digital PR Specialist

Growth Leads is a leading affiliate and lead generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make an informed buying decision - driving relevant traffic through organic and paid search.

About the role

We are looking for a hands-on individual with a strong eye for identifying brand mention opportunities, and a natural ability to react creatively to industry news and trends. The Digital PR Specialist is part of the SEO department and is responsible for creating and delivering high-impact digital PR campaigns that drive visibility and authority for our websites.

What you’ll do

As a Digital PR Specialist, you will be responsible for the full execution of Digital PR campaigns: from ideation to turning data into clear and engaging infographics, and from writing articles and pitches to building long-term relationships with journalists.

• Ideation: independently come up with ideas for Digital PR campaigns while actively monitoring trends and opportunities.
• Data collection and analysis: from conducting and analyzing surveys to working with public data, you know exactly how to use the right data to create compelling and original stories.
• Media list building & outreach: use PR databases to identify relevant journalists and pitch your stories effectively.
  

What we’re looking for

• At least 1 year of experience in a Digital PR or similar role.
• Good understanding of media outreach and journalist relations.
• Hands-on experience with SEO tools such as Ahrefs.
• Strong analytical mindset with the ability to interpret and work with data.
• Strong writing and communication skills in English.
• Ability to manage multiple campaigns at the same time.
  
  

What we offer

• Flexibility: Remote working environment, or come join us at our office in Malta.
• Career advancement: Work alongside driven colleagues in a businesses on a strong upwards trajectory that rewards entrepreneurial and ambitious thinking
• Competitive compensation: We offer competitive compensation packages, with opportunities for performance-based incentives.