Paid Media Manager, International

International growth is next for Grüns, and this role is how we make it real. You'll own our paid media engine across the UK, EU, Canada, and ANZ, launching and scaling Meta and Google from the ground up in each market. This isn't a strategy seat. You'll build the campaigns, the tracking, and the playbooks yourself, then build the team around what works. 

While this role is part of our global remote HQ, we feel a candidate based in or around Europe will be most successful in this role.

The team members you’ll be working with most are in multiple countries and time zones, so we ask that you are comfortable working a way that allows for some overlap in working hours to collaborate.

More generally, we operate in a fully remote, high trust environment with teammates across multiple countries and time zones. While we work async by default, we come together in person twice a year for offsites that help us connect, align, and build real relationships IRL.

• Launch and scale Meta and Google campaigns across our priority international markets, including the UK, Canada, ANZ, and key EU markets like Germany
• Own measurement end to end: CAPI, GA4, GDPR-compliant tracking, and a regular cadence of incrementality and lift testing
• Scale spend into the millions annually while protecting CAC, LTV/CAC, and contribution margin
• Build a repeatable testing engine across creative, audience, offer, and localized landing pages
• Partner closely with creative, product, and lifecycle teams to keep execution sharp across markets
• Build the foundation for a specialist team: hiring plan, workflows, vendor model, once performance is proven
• Own the quarterly international growth roadmap, including recommendations on new markets and channels

• Has 5+ years in performance or growth marketing with hands-on paid media ownership, not just oversight
• Has personally launched and scaled Meta and Google campaigns in at least two international markets (Canada, Australia, UK, or a non-English-speaking EU market like Germany, the Netherlands, or France)
• Has scaled paid media spend into the millions annually while holding the line on CAC and contribution margin
• Has real command of GDPR-compliant tracking and measurement, including CAPI, GA4, and incrementality testing
• Comes from a high-growth DTC, subscription, or eCommerce business with real paid media dependence
• Has built campaigns in-house rather than at an agency. You've lived with the downstream impact of your own calls, not just made recommendations from the outside

• Operates like an owner of the business, not a specialist waiting to be told what to test next
• Builds systems and playbooks that repeat, not one-off wins that don't scale
• Makes sharp decisions with imperfect data and gets more precise as the picture fills in
• Sees every market as its own puzzle, but never starts from scratch when a proven pattern already exists

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.