Senior Creative Strategist, International

As Grüns expands, we're hiring a Senior Creative Strategist to own creative for every one of those markets. This is a builder's role: you'll set the strategy, concept the campaigns, and ship the assets that make Grüns feel local everywhere we launch. You'll partner closely with our Chief International Officer and global creative team, own the full creative lifecycle from brief to performance iteration, and lay the foundation for what becomes our international creative team.

While this role is part of our global remote HQ, we feel a candidate based in or around the UK or Europe will be most successful in this role.

More generally, we operate in a fully remote, high trust environment with teammates across multiple countries and time zones. While we work async by default, we come together in person twice a year for offsites that help us connect, align, and build real relationships IRL.

• Generate fresh creative concepts, briefs, and scripts on a weekly cadence for international paid media testing
• Localize US creative fast and ship international-ready assets, building a repeatable pipeline (not a strategy-only seat)
• Turn raw creator footage into high-performing UGC video ads at volume, with strong hooks and pacing
• Run a data-driven testing framework across Meta, TikTok, YouTube, and Snap, and iterate based on CTR, CVR, and nCAC
• Develop market-specific creative concepts, not just translations, that stay culturally relevant and still feel like Grüns
• Build an EFSA and GDPR-safe claim library and workflow so compliance never kills the creative
• Support localized web and landing page creative for launches until we bring on a dedicated ecommerce designer
• Set the foundation for an international creative team, including recommendations on when and where to add your first hire

• Has 4-7+ years spanning creative strategy, performance design, and paid media, ideally at a DTC, subscription, or consumer brand
• Has actually localized and shipped performance creative across multiple countries and languages, not just translated it
• Can point to real performance results, concepts they built that moved CTR, CVR, or nCAC, with the data to back it up
• Has strong hands-on video editing chops (CapCut, Premiere, or After Effects) and can produce multiple variants quickly
• Is fluent in Figma and can build modular, multi-language templates
• Uses AI tools as a core part of their workflow, not an afterthought
• Has experience working in a regulated category or with claim restrictions (nice to have, not required)

• Balances creative instinct with data. You chase what the numbers say works, not just what looks good
• Builds systems, not one-off assets. You think in repeatable pipelines
• Moves fast without cutting corners on compliance or brand tone
• Communicates proactively across time zones and doesn't wait to be asked
• Adapts to cultural nuance without losing the Grüns tone

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