VP, Ecommerce

Grüns is a fast-growing leader in the supplement space, and our DTC websites are the growth engines for how customers experience and convert. We're looking for a VP, Ecommerce to own that experience end-to-end across our four brands (and counting) — leading our ecom, dev, design, and CRO teams, and setting the standard for what best-in-class Shopify DTC looks like. This role reports directly to our SVP of Ecommerce & LTV and is a high-ownership role for someone who has done this at scale and is ready to drive it again.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

• Own end-to-end site strategy and roadmap across our multi-brand Shopify environment covering all four stores: gruns.co, nutrops.co, immun.co, juced.co
• Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO
• Own conversion rate by setting and defending the bar for site experience and funnel optimization
• Drive a unified account experience across brands — membership, bundles, subscription
• Act as internal PM for engineering and design — writing specs and scoping builds
• Own site stability, speed, infrastructure, and performance
• Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention
• Launch new brands from the ground up on new websites
• Build an AI-forward operating model across the ecom org

• Has 12+ years of ecommerce experience with deep Shopify DTC expertise
• Has scaled a $100M+ DTC business and is energized to do it again with more leverage and an AI-augmented team
• Has moved conversion rate through disciplined testing grounded in data and customer insight
• Has used AI to materially speed up their team's output (design, specs, code review, QA, analysis, etc)
• Has owned subscription end-to-end — churn, cancel flows, retention strategy
• Has functioned as a true internal PM to an engineering team, not just managed agencies

• Turns "lots started" into "things shipped well"
• Deeply collaborative — co-owns outcomes with Paid, Lifecycle, and Brand
• Data-driven across quantitative and qualitative signals
• No ego, genuinely curious, energized by hard problems

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.