Marketing Specialist

1. Job Purpose The Marketing Specialist is responsible for planning, coordinating, and implementing marketing activities that strengthen the Company’s brand, support business development, and improve engagement with existing and potential customers. The role includes digital marketing, content creation, market research, brand management, event coordination, preparation of promotional materials, and analysis of marketing performance. 2. Key Responsibilities Prepare marketing activity schedules, budgets, and campaign plans. Ensure marketing activities are aligned with the Company’s business objectives and commercial priorities. Coordinate marketing activities across different business units and geographical locations. Manage and regularly update the Company’s website. Prepare content for the Company’s website, newsletters, presentations, brochures, and advertisements. Develop corporate profiles, marketing presentations, promotional materials, and customer communications. Review and proofread marketing materials to ensure accuracy, consistency, and professional quality. Collect information from internal departments for use in marketing materials. Ensure that all published content reflects the Company’s values, services, and market positioning. Ensure consistent use of the Company’s logo, visual identity, tone of communication, and brand guidelines. Monitor the presentation of the Company’s brand across all communication channels. Support initiatives aimed at improving brand awareness and corporate reputation. Maintain an organized library of approved logos, templates, photographs, presentations, and promotional materials. Coordinate the design and production of branded materials and corporate gifts. Events and Corporate Communications Coordinate the Company’s participation in exhibitions, conferences, seminars, and corporate events. Support the organization of customer meetings, networking events, and promotional activities. Prepare invitations, presentations, event materials, banners, and branded items. Coordinate with venues, suppliers, event organizers, and other external parties. Prepare corporate announcements, news updates, and press-related materials when required. Prepare presentations, proposals, brochures, and promotional materials for potential customers and business partners. Reporting and Performance Analysis Prepare monthly, quarterly, and annual reports on marketing activities. Track marketing campaigns against agreed objectives and KPIs. Analyze marketing results and recommend improvements. Maintain a marketing activity tracker and campaign calendar. Provide regular updates to management on completed, ongoing, and planned activities. Requirements 3. Education and Experience Education Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field. Experience Minimum of 2–4 years of relevant experience in marketing, digital marketing, communications, or brand management. Experience in an international or corporate business environment is preferred. Practical experience managing websites, social media platforms, and digital campaigns. Experience preparing corporate presentations, promotional materials, and marketing content. Experience working with designers, agencies, printers, and event suppliers is an advantage. 4. Knowledge and Skills Good knowledge of marketing principles, branding, market research, and digital marketing. Strong writing, editing, and proofreading skills. Knowledge of social media platforms and content-management tools. Good analytical and reporting skills. Strong organizational and time-management abilities. Ability to manage multiple assignments and deadlines. Strong communication and interpersonal skills. High attention to detail. Proficiency in Microsoft PowerPoint, Excel, and Word. 4. Key Competencies Creativity and initiative Business orientation Customer focus Communication and presentation Planning and organization Analytical thinking Results orientation Collaboration and teamwork Adaptability Attention to detail Accountability Time management