Global Head of Marketing & AI Innovation

We are seeking a hands-on Global Head of Marketing & AI Innovation to build and lead a modern, AI-enabled marketing function. In this role, you will transform how marketing operates across content, design, campaigns, reporting, and workflows by embedding AI into day-to-day execution. You will own the global marketing strategy across brand, digital, website strategy, and client and expert engagement, ensuring alignment with company growth priorities.

The ideal candidate will lead a global team to build a more efficient and data-driven marketing operation—accelerating content production, improving campaign performance, and unlocking better insights to support faster, smarter decision-making.

This is an opportunity for a strong marketing leader who is highly comfortable leveraging AI to drive execution at scale. You will take ownership, lead cross-functional initiatives, and build a more agile, scalable, and high-performing AI-enabled marketing organization that delivers measurable business impact.

• Define and execute the AI and automation roadmap across the marketing and revenue technology stack
• Identify, prioritize, and deliver scalable AI-driven marketing use cases aligned to business goals and operational efficiency
• Translate business needs into AI-enabled solutions in partnership with data, engineering, and revenue teams
• Lead end-to-end execution of AI initiatives from concept through delivery, including defining requirements, success metrics, and governance 
• Partner closely with sales and senior stakeholders to integrate AI-enabled processes and communicate strategy, progress, and impact through executive-level presentations 

• Lead the global marketing function and a team of 15+ while developing a modern, digital-first marketing operation across content creation, reporting, and marketing operations
• Coordinate with internal stakeholders to ensure marketing projects move forward efficiently and deadlines are met
• Drive AI-enabled transformation across marketing workflows to increase speed, scale, and efficiency
• Develop and execute integrated marketing campaigns that support demand generation, client acquisition, retention, and revenue growth across key markets and segments
• Manage the global marketing budget, external agencies, vendors, and tools to ensure resources are allocated effectively, and marketing investments deliver measurable impact

• Refine and evolve the company’s brand positioning, messaging, and market narrative to ensure consistency across client, expert, employee, and candidate audiences
• Partner with client-facing teams to create marketing materials and campaigns that drive client engagement and revenue growth
• Leverage AI-driven insights to inform positioning, segmentation, and messaging strategy
• Support employer branding initiatives by developing content and messaging that strengthen the company’s reputation, culture, and talent attraction efforts
• Own website strategy, content, SEO, conversion optimization, and overall digital performance to improve engagement, lead capture, and brand visibility

• Define and report on success metrics for AI and automation initiatives
• Serve as a strategic partner to the executive leadership team, providing marketing insights, performance reporting, and recommendations that support company priorities
• Leverage dashboards and reporting to measure impact across pipeline, conversion rates, efficiency, and revenue

• 12+ years of related experience across marketing, program management, or product ownership roles within a complex organization
• Significant AI expertise with a proven track record of delivering AI-driven capabilities and measurable business impact
• Strong B2B marketing experience in professional services, information services, SaaS, consulting, financial services, or another relationship-driven business
• Proven ability to apply AI and automation to increase efficiency, improve marketing productivity, strengthen business outcomes, and support revenue growth
• Strong analytical mindset with experience using data to evaluate marketing performance, optimize campaigns, and communicate impact to senior leadership
• Fluency with AI and creative tools such as ChatGPT, Claude, Canva AI, Adobe AI/Creative Suite, or similar platforms to enhance go-to-market execution
• Experience with marketing automation, CRM systems, campaign management platforms, and reporting tools (e.g., HubSpot, Salesforce, Marketo, Qualified, Outreach, Looker, Tableau)
• Excellent leadership, communication, and change-management skills, with the ability to influence global functions and regions
• Experience managing marketing budgets, vendors, agencies, and technology investments

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action.

Backed by a network of nearly 1.75 million experts and Guidepoint’s 1,600 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.

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