Director of Growth Marketing (Partner Acquisition)

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

We are hiring a Director of Growth Marketing to our Partner Marketing team in São Paulo! 

This is a unique, global role combining high-level strategic ownership with a builder’s mindset. The role is central to one of our most critical company priorities; fueling the exponential growth of our global network of gyms and studios. 

You will be responsible for driving the marketing strategy at every stage of the funnel through a full channel mix including paid media, outbound outreach, organic, and advanced CRM nurturing.
You will lead and influence a high-performing mix of direct reports and matrixed, cross-functional teams, serving as the strategic connective tissue between Product Development, Partnerships, Value Management, and the broader Marketing organization.

• Own the End-to-End Funnel: Architect and execute the overarching growth marketing strategy for the "Self-Sign Up” channel, evolving it into an at-scale B2B partner acquisition engine
• Full-Funnel Optimization: Drive full-funnel performance, balancing aggressive Top-of-Funnel (ToFu) lead generation with a multi-touch strategy to optimise conversion 
• Data Analysis: Establish a rigorous culture of data-driven decision making - for WoW and MoM forecasting, experimentation, and prioritisation of specific marketing initiatives 
• AI and Automation Adoption: The scale we are now working at means we have a zero-manual work policy, and a requirements for immediate introduction and adoption of AI driven tools and processes
• Paid & Performance Media: In collaboration with our Paid Media Director, oversee the allocation and optimization of paid budgets across paid search and social channels, including discovering and driving tests into new channels and content formats
• Inbound & Organic Growth: Partner with content marketing and regional partner marketing teams to build a robust organic growth flywheel that positions Wellhub as the strategic growth partner they wish to have for their business 
• Outbound & Direct Motion: Collaborate with our MarTech lead to deploy sophisticated outbound sequences and automated acquisition strategies that resonate deeply with our target audience 
• CRM / Nurture Flow: Own the CRM infrastructure and lifecycle strategies that nurture prospects from initial sign-up to fully activated partners, ensuring minimal drop-off and maximum engagement
• Cross-Functional Alignment: Act as the ultimate bridge between Product Development (to ensure the correct positioning is articulated and marketing expertise is leveraged at every stage of the journey), the Partnerships Team (to ensure lead quality matches commercial goals), and Value Management (to build cases for and execute commercial incentives)
• Influence Without Authority: Successfully navigate and rally stakeholders across a broader matrixed ecosystem to prioritize and support partner network initiatives
• Team Leadership: Inspire, mentor, and scale a dedicated team of growth marketers, while seamlessly directing indirect/matrixed resources across creative, MarTech, Product Development and Analytics teams
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

• Experience: Previous experience with growth marketing in fast-paced SaaS, B2B tech, or marketplace environments, as well as in a leadership role.
• English fluency: This role is based in Brazil but with a global scope. Our business language is English and all meetings are conducted in English.
• Funnel Builder: Proven track record of taking an early-stage or beta acquisition product and successfully scaling it to a mature, high-volume growth channel (Product-Led Growth/PLG experience is a massive plus).
• Technically Advanced: Able to act as a fluent bridge between marketing, product and martech teams, understanding technical requirements and optimization needs, already leveraging AI at an advanced level to scale processes and acquisition funnels.
• T-Shaped Marketer: Deep expertise in the unique roles of each channel, inc. advanced CRM/Lifecycle marketing, (SFMC experience a bonus), paid media, SEO/GEO, content strategy, and outbound outreach.
• Highly Analytical: Exceptional data literacy. You live in Looker models, Google Analytics, and attribution software; you make decisions based on CPL, CAC, conversion rates. 
• Master Communicator: Exceptional stakeholder management skills. You can translate complex growth data into clear, actionable business narratives for C-suite executives and cross-functional peers alike.
• Agile Mindset: Thrives in ambiguity, pivots quickly based on data insights, and possesses a relentless drive to find the next growth lever.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in growth marketing and in a people management role are mandatory requirements.

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. 

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