Regional User Growth Manager

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

We are hiring a Regional User Growth Manager to join our Marketing team in São Paulo, Brazil! 

As our Regional User Growth Manager, you'll lead End-user Marketing strategy for Brazil, with direct accountability for marketing-sourced paid subscriber revenue. You'll own the full funnel of growth metrics, from acquisition, conversion and reactivation, across channels like Email, Push Notifications, In-App Pop-ups, and WhatsApp. Combining strong analytical thinking with local market insight, you'll partner closely with regional and global stakeholders to turn data into action, continuously optimizing how we reach and retain members in Brazil.
In this role, you'll be the driving force behind regional growth campaigns, from strategy and forecasting through hands-on execution, while championing End-user Marketing in regional forums along with local stakeholders. If you're passionate about data-driven marketing, cross-functional collaboration, and finding creative ways to grow, we'd love to hear from you!

• Own the End-user Marketing strategy for the region, managing KPIs across acquisition, subscription, and churn, with a critical focus on unlocking growth opportunities at the country level.
• Develop comprehensive marketing plans, forecast the impact of new initiatives, and continuously optimize processes across the full funnel of channels (Email, Push, In-App, WhatsApp).
• Apply strong analytical skills to make data-driven decisions, balancing individual market demands against overall regional priorities and key client opportunities.
• Partner cross-functionally with local stakeholders (CS, WE, VM, CX) to drive visibility and alignment on Marketing initiatives, representing the BR User Growth team in regional meetings.
• Proactively identify local trends and competitive opportunities, benchmarking other companies' marketing initiatives and connecting business results back to your team's scope.
• Serve as the dedicated Project Manager for regional initiatives, owning end-to-end execution from planning through CRM campaign deployment, with rigorous QA and meticulous attention to detail.
• Manage the creation of regional marketing assets, partnering with the centralized Branding team on consistency, and taking a hands-on approach with tools like Canva and Figma (foundational HTML knowledge required for channel deployment) when needed.Champion innovation and experimentation, testing and validating hypotheses locally, and identifying what's worth scaling globally.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

• Use AI as a core part of how you work: fluent in Wellhub's Gemini toolset (Gemini App, Gems, Deep Research, NotebookLM, Gemini in Workspace, Workspace Studio) to accelerate campaign development, market research, and reporting.
• Comfortable building simple automations and coaching your team to do the same. Experience applying AI to marketing analytics, competitive research, or campaign QA is highly desirable.
• Proven experience owning end-to-end marketing/growth strategy, ideally in a regional or multi-market CRM/lifecycle marketing context.
• Strong analytical skills: comfortable pulling and interpreting data to inform decisions, assess campaign/KPI performance and building solid reports
• Excellent stakeholder management: able to build trust across cross-functional and senior audiences, resolve conflicts, and escalate when needed.
• Solid project management skills, with a detail-oriented, quality-first approach to running multiple campaigns and deadlines at once.
• Creative and resourceful: comfortable producing or directing marketing assets (Canva/Figma), with foundational HTML knowledge.
• A strong communicator, able to shift tone and depth for different audiences, from working teams to senior leadership, both in portuguese and english.
• A strategic thinker who connects data to business impact and can prioritize using frameworks like RICE.
• A collaborative, inclusive leader who builds psychological safety and invests in the growth of the people around them.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience leading end-to-end CRM/lifecycle marketing strategies across multiple markets, strong data-driven decision-making capabilities, and proficiency using AI tools are mandatory requirements.

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. 

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