General Manager - Machine Sales

United StatesRancho Bernardomid
OtherExecutiveChief Executive Officer
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Quick Summary

Overview

We Build Better Communities Be Part of the Hawthorne Difference! Hawthorne Cat is a family-owned company that has led its markets for over 60 years in the sale, rental,

Technical Tools
OtherExecutiveChief Executive Officer

What We Offer

~2 min read
Work closely with customers to support their needs and provide solutions.
Oversee machine sales through the respective management teams in San Diego and the Pacific Islands and support the teams to achieve annual growth targets.
Establish appropriate levels of sales coverage for the territory and position team to achieve customer experience goals.
Manage on-board and off-board technology solutions to provide customers with options for improved site management.
Engage with SITECH to expand technology offerings and site solutions for customers.
Engage with Caterpillar to develop go-to-market strategies.
Effectively supervise the sales team's performance and their territory assignments.
Coach and develop sales and machine operator training teams. Manage quarterly SalesPro scorecard and develop individual learning plans.
Gather, communicate, and respond to market intelligence - develop solutions to counteract competitive activity and achieve business plan.
Interface with Inventory Manager to establish retail levels, asset turnover strategy for all locations.
Coordinate and administer Caterpillar programs. Interface with the District Reps and Caterpillar in a way that optimizes their engagement and participation as it relates to supporting our goals.
Work with Marketing to ensure we are actively marketing, advertising, and connecting with customers effectively on campaigns and to provide solutions.
Promote, sell, and secure new business, including major accounts.
Direct the demonstration of products and services and assist prospects in the selection of those best suited to their needs.
Work with the team to establish used equipment growth strategy and execution plan.
Conduct any other duty deemed necessary by the Vice President.
  1. Must have High School Diploma or Equivalent. College Degree preferred.
  2. Must have 10 years minimum experience in sales within the earthmoving industry.
  3. Must have management experience.
  4. Excellent interpersonal skills.
  5. Must have a positive attitude and be a self-starter.
  6. Must be organized and a good planner.
  7. Ability to set and meet goals.
  8. Experience with Microsoft Office suite.
  9. Caterpillar Dealer Management Experience preferred.
  10. PC skills required.
  11. Must have a valid California Class C Drivers License.
  1. Walking and moving about on foot often up and down stairs.
  2. Handling:  Seizes, helps or works with hands.
  3. Lifting:  Lifts no more than 25 lbs.
  4. Reaching: Extends hands and arms in any direction.
  5. Stooping: Bends body downward and forward by bending at knees or                                         waist.
  6. Standing: Remains in standing position if required to perform various functions of the job.
  7. Vision: Read computer and paperwork.
  8. Talking:  Communications by phone and in person.
  9. Sitting:  Sits at desk.  Sits for long periods of time.
  10. Climbing:  Climb on and off earthmoving machines.
  1. Noise: Works in conditions with constant or intermittent noise.
  2. Temp/Weather: Works in an office environment and also travels to job sites.

 

What We Offer

~1 min read
Competitive Compensation
A great work environment and culture
Career growth and advancement opportunities
Training
Medical, Dental and Vision plans
Medical Video Appointments available
Health Savings Account available
Paid Time Off (PTO) Pay
401(k) Plan + Company Matching
Health and Dependent Care Flexible Spending Accounts
Life & Accident Insurance
Employee Assistance Programs
Legal Plan
Travel Assistance Plan
Wellness Programs
Referral Bonus Program
Longevity Bonus Program
Recognition Programs and much more
Hawthorne CAT discounts
Boot Reimbursement
Tuition Reimbursement
Company-Supplied Uniforms
Advanced Technical Training
Estimated Compensation $150,000 - $180,000 annually; Bonus eligible

Listing Details

Posted
March 28, 2026
First seen
March 28, 2026
Last seen
April 25, 2026

Posting Health

Days active
28
Repost count
0
Trust Level
23%
Scored at
April 25, 2026

Signal breakdown

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General Manager - Machine Sales