Senior Marketing Specialist - Poland

PolandRemoteContractmid

MarketingMarketing ManagerMarketing Specialist

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Quick Summary

Key Responsibilities

ad assets, landing page copy, mailings, SEO and ad headlines. This is localisation, not translation, so it should read as if it was written for a Polish audience from the start.

Requirements Summary

at least 3 years in a similar role. Social media: hands-on experience running and optimising channels such as Instagram, Facebook, TikTok and YouTube. Please share examples.

Technical Tools

MarketingMarketing ManagerMarketing Specialist

We're Hedepy, an online platform on a mission to make mental health care easier to reach through technology. In 2025, over 300,000 therapy sessions happened through our platform, and our vision is to make psychological support available to as many people as possible.

Poland is one of the biggest markets in the Hedepy portfolio, and one of the most competitive. Your goal will be to grow our market share and significantly raise awareness of Hedepy in the Polish mental health space, so that support reaches the people who need it.

You'll report directly to Caro, our Local CMO for PL/GR/LT/SI, and run the Polish market together with her. You'll also be part of an international marketing team of 15 people.

Responsibilities

~1 min read

Requirements

~1 min read

Experience: at least 3 years in a similar role.
Social media: hands-on experience running and optimising channels such as Instagram, Facebook, TikTok and YouTube. Please share examples.
Influencer collaborations: you've coordinated them end to end, from research and creator selection through negotiating terms and contracts to execution and a wrap-up with learnings.
Language: you'll be translating content into Polish and adapting it for a Polish audience, so writing has to be one of your strengths.
Mental health and empathy: a genuine interest in mental health, whether through education or personal experience, and an empathetic personality.
Mindset: strategic, curious and insightful, not afraid to dig deep into data, and open to testing new solutions.

Nice to Have

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Experience with influencer collaborations for SaaS products or apps.
Experience with UX optimisation on websites. Please share examples.

What We Offer

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✓Remote-first culture, so you can work from anywhere

✓2 free therapy sessions per month through the Hedepy platform :)

✓An international team with colleagues from 10 different countries

✓Company-wide offsites and workations by the sea 🫶

We support using AI. Use it to help you, but keep a human filter. We say no to applications written entirely by AI (yes, we can tell). We want to get to know you, not Claude or Gemini.

Send us your CV along with a few examples of your work: social media channels you've run, influencer collaborations you've led, and, if you have them, website UX optimisations. A few lines on why mental health matters to you are very welcome too.

We're looking forward to meeting you!

- The Hedepy B2C Marketing team 🤗