UGC Project/Program Manager

The UGC Program Manager exists to make Hey Harper’s UGC engine run at scale. This role owns the execution, coordination, and delivery of UGC so content volume can increase materially without pulling senior brand and creative talent into logistics. This role is accountable for how UGC gets done day to day. They operationalize the UGC strategy defined by the UGC & Creator Strategist by managing creators, timelines, workflows, and assets across paid, organic, PDP, and e-commerce channels. The UGC Program Manager does not define creative strategy, content hypotheses, or performance direction. Instead, they ensure that creator content is delivered on time, complete, usable, and activation-ready, using automation, platform-native workflows, and scalable systems to support hundreds of creators. This role is the process and project management layer that turns UGC strategy into reliable output, enabling the strategist, editors, and brand seniors to stay focused on high-impact thinking and outcomes. This role owns:

• When UGC is delivered

• How creator work is coordinated

• Whether assets are complete, usable, and on time

• How smoothly the UGC machine runs day to day

• How UGC is funneled to other brand and content disciplines (example: e-commerce product pages)

• Own day-to-day execution of the UGC roadmap defined in collaboration by the UGC & Creator Strategist, Head of Brand and Demand team

• Manage creator timelines, milestones, and deliverables across campaigns and evergreen needs

• Ensure briefs are distributed, acknowledged, and executed correctly

• Track content status across creators, editors, and channels

• Surface risks, delays, or gaps early and escalate with solutions

• Ensure UGC delivery supports both campaign moments and always-on content needs

• Creators and UGC contributors

• Video editors

• Creator sourcing agents or platforms (as applicable)