Online Content Specialist (Digital Shelf Operations) - Amsterdam area/ Almere / Hybrid

HG is growing rapidly online, and we are looking for a Digital Content Specialist (E‑commerce) who will strengthen our digital brand presence across key international Ecommerce platforms such as Amazon, Bol.com, DIY and grocery retailers.
In this role, you ensure that our product content stands out, convinces, and converts. From content planning and creation to optimisation and deployment, you take expert end‑to‑end ownership of best‑in‑class digital content that supports both the consumer and retailer journey. Are you obsessed with getting content live, right, and performing - not just creating it? Then this is the role for you.

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  Deploy and maintain product content across marketplaces and website:

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    titles, bullets, descriptions

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    images, video, A+ / enhanced content

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  Manage and optimise content at scale across large product catalogues and multiple EU markets

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  Ensure accuracy, completeness, and consistency of listings across all platforms

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  Optimise content for:

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    conversion (CVR)

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    search visibility (SEO)

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    ranking and discoverability

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  Work closely with Performance Marketing to translate keyword and search insights into PDP optimisation

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  Manage localisation and translation workflows across EU markets

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  Own content upload processes, templates, and bulk updates (e.g. Excel uploads, platform tools)

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  Collaborate with Brand/Design teams to adapt content into platform-ready formats

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  Continuously monitor and improve content performance based on data

You will work at the centre of our "More Online" transformation and play a critical role in accelerating our digital growth. You report directly to the Head of Online and work closely with the Performance Marketing Manager, Brand Marketing, Amazon Commercial Team and local country teams.

Are you excited about the challenge this role brings? Then we’d love to tell you what we offer, including:

• A market‑competitive salary between 3529 and 4411 EUR.

• An annual on‑target bonus of 10% of your gross annual salary.

• 30 vacation days based on a full‑time contract.

• A pension plan.

• Full reimbursement of commuting costs when using public transportation.

• Opportunities to grow and further develop your skills.

• A dynamic and ambitious work environment where taking initiative is appreciated.

• Hands-on experience with Amazon (Vendor Central / Seller Central) or other marketplaces

• Experience managing product content (PDPs) at scale across multiple SKUs

• Strong understanding of SEO and conversion optimisation

• Highly organised, detail-oriented, and process-driven executor

• Comfortable working with Excel / bulk content uploads and CMS / DAM / PIM systems

• Fluent in English + at least one additional EU language (German, French, Spanish, Dutch, Polish)

• Strong can-do mentality with a bias for action - Continuously looks for ways to simplify, improve, and make processes more efficient

• Comfortable working in a fast-paced environment with multiple stakeholders and changing priorities

At HG, a leading European brand in specialist cleaning and maintenance products, we believe a home should be a place where you can live carefree. With attention to the place where you live and care for the belongings that surround you. That’s why our products are developed to safely do exactly what they promise.

HG’s mission is to help you enjoy your home without worrying about what might go wrong. We achieve this through our highly effective, safe, and specialized cleaning solutions, along with expert advice.

From our headquarters in Almere we are dedicated to deliver superiority, innovation, quality, and customer satisfaction. With a strong presence across Europe and beyond, we are continuously investing in digital and e‑commerce as our number one growth channel. HG does what it promises.

Our colleague Shivanie Karia (HR Officer) will gladly take the time to answer them. You can reach her at SKaria@hg.eu.

Would you like to apply for the position of Online Content Specialist (Digital Shelf Operations) at HG? You can. Apply directly by uploading your CV. You can expect a response from us within 5 working days.