Hyperlocal SEO Specialist & Project Coordinator

The Hyperlocal SEO Specialist & Project Coordinator will be a dedicated, remote team member based in the Philippines, working closely with our US-based Senior SEO Manager. This role is crucial for scaling and maintaining our comprehensive local search strategy across a growing portfolio of more than 48 US retail locations.

This position requires a strong blend of technical local SEO knowledge, exceptional copywriting skills for local content, and proven project management abilities to ensure technical strategy translates into measurable business results.

• Listing Management & Maintenance: Manage, audit, and maintain data consistency (Name, Address, Phone) for all Google Business Profiles (GBPs) and third-party directory listings across 48+ US locations.
• Content & Posting: Write, schedule, and publish high-quality, conversion-focused GBP posts, offers, and unique local content across all locations, ensuring strong local relevance for US audiences.
• Image & Asset Management: Manage the workflow for sourcing, optimizing, and uploading the required 3-5 new photos per store each month across all digital profiles (GBPs, location pages, etc.).
• Reputation Management: Implement and manage a streamlined process for soliciting, monitoring, and responding to customer reviews across all key local platforms (Google, Yelp, etc.).
• On-Page Implementation: Execute on-page optimizations as directed by the SEO Manager, including updating meta-data, internal links, and Local Business Schema within the CMS.

• Project Coordination: Assist the Senior SEO Manager (Mark) with the project management of core optimization items, ensuring timelines are met for existing and new stores.
• Data Translation: Serve as the liaison between the technical SEO team and the client, helping to translate data from Google Search Console, Google Analytics 4, and BrightLocal into clear, non-technical business interpretations.
• Performance Reporting: Generate and interpret weekly/monthly local performance reports using Google Sheets, providing insights on local rankings, customer conversions, and reputation trends for US clients.
• New Store Onboarding: Manage the entire local SEO onboarding checklist for all new store additions, including GBP setup, initial photo upload, and citation building.

• Remote Location: Must be based in the Philippines and capable of working independently with strong time management skills.
• US Market Experience (Preferred): Proven track record working with US clients or US-based multi-location businesses, understanding regional nuances and search behavior.
• Local SEO Mastery: Demonstrated experience managing 20 Google Business Profiles (GBPs) simultaneously, with a deep understanding of local ranking factors (Proximity, Relevance, Prominence).
• Technical Proficiency: Working knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, and experience extracting and utilizing data from SEMrush or BrightLocal.
• Copywriting: Excellent ability to write compelling, concise, and localized copy for GBP posts and on-page content that drives click-throughs and conversions.
• Data Organization: Highly proficient in using Google Sheets or Excel for data consolidation, reporting, and tracking large datasets (48 stores).
• Communication: Excellent English verbal and written communication skills for coordinating with the US-based team and clients.