Director, Social Media

Hone is an online medical clinic at the forefront of transforming healthcare and enhancing longevity. We use cutting-edge scientific advancements to empower men and women to take control of their health and unlock their full potential. Our people are the heart of everything we do and drive our success. We approach every project through our brand values:

• Fight for the Customer
• Execute Ruthlessly
• Communicate Candidly, Clearly, and Kindly
• Collaborate Selflessly
• Practice Calculated Risk-Taking
• Maximize Joy and Gratitude

Hone has been fully virtual from day one and will continue to be a remote-first employer.

Our ideal candidate is a mission-driven, motivated multi-tasker who is invested in work that is fulfilling and impactful. They embrace change and tackle challenges with enthusiasm. They have an “all-in” disposition towards work, understanding that we are a fast-paced, high-growth organization with evolving priorities. They can excel at both independent tasks and collaborative work, leading with clear and candid communication. They exhibit humble leadership—the ability to drive initiatives forward while remaining excited about continuous learning and development opportunities. They feel strongly about being part of a team that advocates for people to live longer and better lives.

Hone is looking for a Director, Social Media to join our team. In this role, you will report to the VP, Brand Marketing.

Key responsibilities for this role include (but are not limited to) the following:

• →Develop and implement social media strategies to enhance brand awareness, reach, engagement, and customer acquisition and loyalty. 
• →Oversee the creation and curation of compelling content, ensuring it reflects the brand voice, aesthetics, and seasonal narratives
• →Stay ahead of trends, platform updates, and cultural moments to keep the brand relevant and ahead of the curve.
• →Utilize analytics and insights to optimize content, track KPIs, and continuously improve engagement, reach, and ROI.
• →Own and manage the social media calendar, integrating key marketing initiatives and campaigns
• →Collaborate with creative, LCM, community, growth, editorial, and influencer teams to align messaging and campaigns across all customer touchpoints.

In order to qualify for this role, candidates must meet the following criteria:

• 6-8 years social media experience at major brand or organization
• Proven success in building and managing a high-impact social media strategy across multiple platforms, growing social communities over time
• Creative portfolio showcasing prior work that articulates clear concepts and strategy, and has shown excellent reach and business growth
• A sharp eye for visual storytelling, tone, and brand consistency
• Ability to multitask, prioritize, and adhere to deadlines while maintaining attention to detail and quality
• Ability to work in high-level content strategy and hands-on production tasks with extreme attention to detail
• Deep understanding of social media analytics, tools (e.g., Sprout, Dash Hudson), and trends
• Experience leading video productions from concepting to distribution
• Excellent communication skills 
• Creative problem-solving skills with a results-driven mindset
• Can quickly learn new technology systems and communication tools
• Ability to work autonomously and strong collaboration skills
• Based in New York, NY or NJ, with ability to work from NYC office as needed