Field Marketing Manager

Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find, fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by IT Ops/SecOps teams, consulting pentesters, and MSSPs and MSPs.

We are a fusion of former U.S. Special Operations cyber operators, startup engineers & operators, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools and false positives, resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

We are seeking a Field Marketing Manager to own and execute the regional field marketing motion that drives pipeline for Horizon3.ai. This role is accountable for translating GTM priorities into high-signal, measurable field programs - events, executive dinners, roadshows, and integrated campaigns - that generate meetings, accelerate pipeline, and build enterprise credibility in target accounts. You will work closely with sales, SDRs, and digital marketing to ensure every program runs with pre-defined cost-per-opportunity targets, SDR alignment before and after, and a structured post-event review cycle.

This role will be responsible for:

• Plan, execute, and measure regional field programs including hosted executive dinners, third-party conferences, roadshows, and account-specific activations aligned to pipeline targets.

• Partner with SDR leaders on post-event SDR sequences in coordination with the SDR team to maximize meeting conversion from every program.

• Manage event logistics end to end: venue sourcing, vendor coordination, attendee recruitment, on-site execution, and follow-up.

• Deploy digital air cover in coordination with the digital team to surround target accounts before, during, and after field programs when applicable.

• Own CPO targets for every program and report performance against them in a structured 30-day post-event review.

• Track and report on meetings booked, pipeline created, and stage progression from field programs - no vanity metrics.

• Partner with marketing ops to ensure all field activity is properly tracked in Salesforce with consistent campaign attribution.

• Serve as the primary liaison between field marketing and the SDR and sales teams for program planning, list building, and follow-up alignment.

• Collaborate with brand and design on event materials, signage, and experiential elements that reflect Horizon3.ai’s messaging standards.

• Coordinate with the campaigns team to integrate field programs into broader campaign sequences.

• Contribute to CISO dinner and executive roundtable programming with curated invite lists and content alignment.

• 3-5 years of B2B field marketing experience, ideally in cybersecurity, infrastructure, or enterprise SaaS.

• Demonstrated ability to own a field program from concept through post-event reporting with clear pipeline outcomes.

• Strong project management skills - comfortable running multiple programs simultaneously with competing deadlines.

• Experience partnering directly with SDR and sales teams on pre- and post-event sequences and lead handoff.

• Working knowledge of Salesforce for campaign tracking and pipeline reporting.

• Familiarity with marketing automation platforms (Pardot, HubSpot, or equivalent) for list management and nurture coordination.

• Comfort with CPO-based budgeting and ROI reporting - you know how to defend a spend decision with data.

• Excellent written and verbal communication skills; able to write compelling invite copy and executive-facing event briefs.

• Willingness to travel up to 40% for event execution and customer programs.

• Experience supporting ABM field programs with account-specific field activations and personalized outreach.

• Experience in cybersecurity field marketing - you understand the CISO buyer and the enterprise security sales cycle.

• Track record of running executive dinner or roundtable programs with measurable pipeline outcomes.

We are a fully remote company, and this role requires up to 40% travel to support regional event execution, conference presence, and customer programs.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

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