Marketing Director- Grocery

Description

This is an inoffice position in Bowling Green, KY.  NON REMOTE.

· Develop and execute 3–5 year marketing roadmap aligned with business growth objectives.

· Own integrated marketing strategy across print, digital, social, email, paid media, and in-store channels.

· Drive omnichannel customer engagement and brand positioning initiatives.

· Identify growth opportunities through market analysis, consumer insights, and competitive research.

· Oversee weekly and seasonal promotional planning in partnership with merchandising and pricing teams.

· Ensure strong value proposition and competitive positioning.

· Optimize promotional strategy to drive traffic and margin performance.

· Lead digital growth strategy including paid media, email, social, and SEO initiatives.

· Collaborate with technology and ecommerce partners to enhance website and app engagement.

· Drive customer acquisition, retention, and loyalty strategy.

· Ensure data-driven marketing decisions through performance analytics and reporting.

· Own grocery division marketing budget and ensure ROI accountability.

· Analyze marketing contribution to sales and customer lifetime value.

· Provide performance reporting to executive leadership.

· Drive efficiency and optimization across marketing investments.

· Lead, develop, and mentor marketing managers, specialists, and coordinators.

· Foster high-performance culture focused on accountability and innovation.

· Partner closely with merchandising, operations, finance, and IT teams.

· Serve as marketing representative in executive planning discussions.

Requirements

· Bachelor’s degree in Marketing, Business, Communications, or related field required.

· 10+ years progressive marketing experience, preferably in grocery, retail, or multi-unit environments.

· 5+ years of people leadership experience.

· Demonstrated success leading integrated marketing strategies with measurable business impact.

· Experience managing significant marketing budgets and driving ROI

· Strong strategic planning and enterprise thinking capability.

· Deep understanding of retail promotional strategy and margin management.

· Omnichannel marketing expertise (print, digital, social, CRM, paid media).

· Advanced analytics and data-driven decision-making ability.

· Budget forecasting and financial acumen.

· Executive-level communication and presentation skills.

· Ability to lead cross-functional initiatives and influence stakeholders.

· High level of organization, adaptability, and problem-solving ability.