Worldwide PageWide Industrial (PWI) Commercial Market Segment Development Manager

Worldwide PageWide Industrial (PWI) Commercial Market Segment Development Manager Description - PageWide Industrial (PWI) is leading the way in an emerging digital print category for high volume, production inkjet presses. These high-speed, high quality devices, which can be as big as a bus, are creating new opportunities for digital color print. They allow our commercial print customers to dramatically reduce waste, grow their businesses, and improve profitability. PWI operates in a business-to-business market with great opportunities for close customer interaction. PageWide inkjet is transforming publishing and personalized communication applications by accelerating the analog-to-digital transformation in spaces where inkjet provides added value. These benefits include: more targeted communication to end users, a simplification in customers’ operations and supply chain; adapting production volumes to end customer demand in a very agile way. The Market Development Manager is responsible for expanding HP’s established commercial printing market in direct mail and customer communications. This person uses their in-depth understanding of the market, customers, and competition to define and execute a growth strategy for the segment. They engage with industry leaders to define and solidify new growth opportunities. This role works with customers and with the HP go to market team to help our customers grow their businesses. They drive promotion and awareness of HP in the market at events, tradeshows, webinars, and other venues. This person defines and pitches business cases for new growth opportunities. Responsibilities • Define segment strategy and execution plan • Identify market opportunities and requirements to deliver on those opportunities • Participates/lead ground planning exercises to prioritize segments, geographies and customers • Create business development plans for existing or new customers to find growth opportunities • Build businesses cases for new investments • Drive promotion and awareness of HP in the market • Support tradeshows, open houses, and customer product demonstrations • Conduct market research Education & Experience Recommended • College degree in Marketing / Business, MBA preferred • 10+ years of professional experience in high volume direct mail, commercial print, or related applications • 7+ years of experience in marketing, sales, strategy, market development or business development • Digital printing and/or analog production experience, with knowledge of whole ecosystem to some extent (media, workflow, presses, finishing) • Account management or marketing operations experience desirable • Superior communication skills, both written and verbal • Proven track record of success developing and executing new business strategies in complex business environments with a global scope • Excellent influencing, consensus building, and conflict-resolution skills Knowledge & Skills • Analytics • Business Development • Business Strategies • Business To Business • Customer Relationship Management • Data Analysis • Digital Marketing • Go-to-Market Strategy • Key Performance Indicators (KPIs) • Market Research • Marketing • Marketing Strategies • New Product Development • Product Management • Product Marketing • Product Strategy • Project Management • Thought Leadership • Value Propositions Cross-Org Skills • Effective Communication • Results Orientation • Learning Agility • Digital Fluency • Customer Centricity Impact & Scope • Impacts large functions and leads large, cross-division functional teams or projects. Complexity • Provides highly innovative solutions to complex problems within established policy. Disclaimer • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. Salary The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits: HP offers a comprehensive benefits package for this position, including: * Health insurance * Dental insurance * Vision insurance * Long term/short term disability insurance * Employee assistance program * Flexible spending account * Life insurance * Generous time off policies, including; * 4-12 weeks fully paid parental leave based on tenure * 11 paid holidays * Additional flexible paid vacation and sick leave (US benefits overview) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Job - Marketing Schedule - Full time Shift - No shift premium (United States of America) Travel - Relocation - Equal Opportunity Employer (EEO) \- HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"