Brand Manager (FMCG)

Office location: Makati

Work Setup: Full onsite

Schedule: Monday to Friday, Dayshift

Role Overview

The Brand Manager is responsible for developing and executing brand strategies that drive market growth, strengthen brand equity, and achieve business objectives. The role oversees the end-to-end brand management process, working closely with sales, trade, and cross-functional teams to deliver impactful marketing initiatives and sustainable business performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• With At least 5 years of experience in end-to-end brand management within the FMCG industry, including 2 years of people management experience.
• Proven experience in end-to-end brand management, including brand strategy, portfolio management, product launches, consumer insights, campaign development, budget management, performance analysis, and innovation planning.
• Experience managing Brand P&L and driving business growth initiatives.
• Strong project management, communication, and stakeholder management skills.
• Ability to collaborate effectively across sales, trade marketing, supply chain, and senior leadership teams.

Key Responsibilities

• Develop and execute brand strategies, annual plans, and marketing initiatives aligned with business objectives.
• Manage the full brand lifecycle, including consumer insights, positioning, innovation, product launches, and performance evaluation.
• Own and manage brand budgets, forecasts, and P&L performance.
• Analyze market trends, consumer behavior, and competitive activities to identify growth opportunities.
• Partner closely with Sales and Trade Marketing teams to develop programs that drive sustainable sales growth.
• Lead integrated marketing campaigns across multiple channels to strengthen brand equity and market presence.
• Build strong relationships with internal and external stakeholders to support business objectives.
• Monitor brand performance and recommend actions to improve market share, profitability, and consumer engagement.
• Lead and develop team members to ensure effective execution of brand initiatives.
• Present business reviews, strategic recommendations, and performance updates to senior management.