General Manager - Sales and Operations

Location: Cebu City

Work setup: Full Onsite

Schedule: Monday to Friday, Dayshift

Role Overview

The Sales & Operations Senior Manager will lead and oversee sales and operational performance across multiple branches or locations, ensuring the achievement of revenue, profitability, and business growth objectives. The role is responsible for developing and implementing strategic initiatives to improve sales performance, operational efficiency, and customer experience while building a high-performing team across the organization.

Qualifications

• Bachelor's degree in Business Administration, Management, Marketing, Sales, Operations Management, or a related field.
• With 10+ years of progressive experience in sales and operations, with a minimum of 5 years in a managerial or senior leadership capacity.
• Proven experience managing large scale organization, with multiple branches, locations, territories, or business units, preferably within a multi-branch retail, distribution, automotive, motorcycle, FMCG, or similar industry.
• Strong experience in developing and executing sales and operational strategies, with the ability to translate business objectives into actionable plans and measurable results.
• Demonstrated track record in driving revenue growth, improving sales performance, increasing operational efficiency, and achieving business targets.
• Experienced in conducting business performance reviews, analyzing sales and operational metrics, identifying gaps, and developing corrective or improvement strategies.
• Strong background in sales planning, forecasting, target-setting, KPI development, and performance monitoring.
• Proven people leadership experience, including developing managers and sales teams, coaching high-potential employees, and establishing performance-driven cultures.
• Strong analytical and business acumen, with the ability to interpret performance data and make sound, commercially driven decisions.
• Excellent communication, stakeholder management, negotiation, and problem-solving skills.
• Willingness to travel regularly across assigned branches or locations.

Key Responsibilities

• Develop and lead overall sales and operations strategies aligned with the organization's business objectives, growth plans, and revenue targets.
• Oversee the performance of multiple branches or locations, ensuring consistent achievement of sales, operational, and financial objectives.
• Lead the development of annual and periodic sales plans, targets, forecasts, and growth strategies, identifying opportunities to increase revenue, market share, and profitability.
• Conduct regular business performance reviews across branches, analyzing sales, revenue, productivity, operational efficiency, and other key performance indicators to identify trends, risks, and opportunities.
• Develop and implement initiatives to improve sales performance and business results, addressing underperforming branches and ensuring timely execution of recovery and improvement plans.
• Establish and monitor branch and team KPIs, ensuring performance is regularly tracked, evaluated, and aligned with overall business goals.
• Lead, coach, and develop branch managers and sales leaders, strengthening their capabilities in sales management, operations, customer service, and people management.
• Build a strong performance-driven culture by setting clear expectations, conducting performance reviews, and implementing appropriate coaching and development initiatives.
• Oversee day-to-day operational performance, ensuring effective processes across sales, branch operations, customer service, inventory coordination, administrative activities, and other related functions.
• Identify opportunities to streamline processes, improve productivity, control operating costs, and enhance overall operational efficiency across branches.
• Monitor market conditions, customer trends, competitor activities, and business performance to identify new opportunities and recommend strategic adjustments.
• Collaborate with other departments, including Finance, Marketing, Supply Chain, HR, and other relevant functions, to ensure effective execution of business strategies and branch requirements.
• Present regular performance updates, business insights, and strategic recommendations to senior management, including action plans for addressing gaps and achieving growth objectives.
• Ensure compliance with company policies, operational standards, internal controls, and applicable regulatory requirements across all assigned locations.
• Perform other strategic and operational responsibilities as may be assigned by senior management.