CG Senior Social Media Strategist (005-1079)

• Own the Meta strategy (paid and organic) across a portfolio of healthcare clients.
• Develop audience strategies, messaging frameworks, funnel architecture, and content pillars aligned with client goals.
• Build testing roadmaps and continuously refine strategies using performance insights.
• Identify opportunities where paid and organic activity can strengthen each other.
• Stay ahead of Meta platform updates, algorithm changes, and emerging features.

• Plan and manage monthly Facebook and Instagram content calendars.
• Write engaging, conversion-focused social copy tailored to healthcare audiences.
• Guide community engagement strategies that reflect each client's brand.
• Analyse engagement, reach, follower growth, and content performance to improve results.

• Provide strategic direction to the Meta Media Buyer on:
• campaign objectives
• audience targeting
• creative testing
• funnel strategy
• budget priorities
• Review campaign performance and recommend optimisation opportunities.
• Ensure paid and organic campaigns work together across the customer journey.
• Escalate strategic recommendations and performance risks to the Marketing Manager.

You'll be the brain behind the content—not the person behind the camera.

You'll:

• Develop original campaign concepts based on audience insights and performance data.
• Write high-converting video scripts, ad hooks, and creative concepts for Meta campaigns.
• Brief designers, videographers, and photographers with clear creative direction.
• Collaborate with the production team from concept through final delivery.
• Review creative assets before publication to ensure they're strategically aligned and optimised for Meta.
• Continuously improve creative based on campaign results.
• Ensure all advertising complies with healthcare marketing regulations and Meta policies.

• Develop integrated paid and organic Meta reporting.
• Present actionable performance insights and recommendations to the Marketing Manager.
• Contribute to client reporting and strategy presentations.
• Proactively identify opportunities and potential risks before they impact performance.

• Build and maintain efficient content planning and campaign workflows.
• Develop SOPs for Meta strategy and content processes.
• Keep documentation organised to support collaboration across the team.

• 5+ years of experience managing Facebook and Instagram marketing.
• Proven agency experience servicing Australian, US, or UK clients.
• Experience managing multiple client accounts in a fast-paced agency environment.
• Strong experience marketing high-ticket service businesses that rely on lead generation, such as healthcare, medical, dental, cosmetic, professional services, or similar industries.
• Demonstrated success creating Meta strategies that generate qualified leads and measurable business outcomes.
• Exceptional written and verbal English communication skills.
• Experience writing conversion-focused ad copy, video scripts, and creative briefs.
• Experience leading creative direction for designers, videographers, and photographers.

• Expert knowledge of Meta Ads Manager, Business Manager, Pixel, and Conversion API.
• Strong understanding of Meta's paid and organic ecosystem.
• Experience planning creative for Reels, Stories, Feed Ads, and other Meta placements.
• Strong analytical skills with the ability to turn campaign data into actionable strategy.
• Familiarity with project management and content planning tools.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)