Digital Marketing & Operations Specialist

• Manage and maintain HubSpot and related marketing systems
• Build and maintain workflows, forms, landing pages and email campaigns
• Support customer journeys, lead nurturing and marketing automation
• Maintain CRM data quality, segmentation and reporting
• Support campaign setup, tracking and performance measurement
• Identify opportunities to improve marketing processes and operational efficiency

• Maintain and update WordPress websites
• Publish website content, blogs, landing pages and resources
• Work with the product team to support content updates and product publishing
• Support website improvements and user experience initiatives
• Ensure digital content remains accurate, current and aligned to campaign priorities

• Support lead generation activities across paid, organic and owned channels
• Support account-based marketing initiatives through audience segmentation, campaign setup, lead nurturing and performance reporting
• Assist with campaign tracking, attribution and conversion reporting
• Implement SEO recommendations and website optimisation activities
• Support paid media administration and performance monitoring
• Produce performance reports and identify opportunities for improvement

• 5+ years experience in digital marketing, marketing operations or marketing automation
• Strong hands-on HubSpot experience — workflows, forms, automation, reporting and CRM management
• Experience managing WordPress websites
• Knowledge of email marketing and marketing automation
• Experience with Google Analytics (GA4)
• Understanding of SEO fundamentals
• Experience supporting digital campaigns and lead generation activities
• Strong attention to detail and organisational skills
• Excellent written and verbal communication skills
• Ability to manage multiple priorities independently in a remote environment

• Experience with Google Ads or other paid media platforms
• Experience supporting B2B marketing teams
• Experience working with or for Australian businesses
• Knowledge of conversion tracking and attribution

After 12 months, you will be a trusted member of the marketing team — helping deliver a well-organised, data-driven marketing function. You will have improved the way campaigns are executed, ensured HubSpot is being used effectively, kept the websites current, and provided the reporting and operational support the business needs to grow.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)