Sr. Digital Performance Marketing Specialist (Paid Media) (007-483)

We are seeking a highly skilled Digital Performance Marketing Specialist based in the Philippines to manage, optimise, and scale our paid digital marketing efforts. This role will act as an extension of our internal team, owning day-to-day paid media execution while also adapting and producing performance-led content based on real-time campaign learnings.

You will be responsible for driving measurable ROI through disciplined testing, optimisation, and performance reporting across paid channels. 

You will need to have experience in Klayvio, Shopify, Instapages and Monday.com as these platforms are integrated with our landing page,email nurture flow and CRM systems.

• Own and manage paid media accounts across Meta, Google, TikTok and other relevant platforms
• Execute full-funnel paid media strategies focused on customer acquisition, retention and ROAS
• SEO
• Manage and optimise media budgets to maximise performance and efficiency
• Scale campaigns based on data-led learnings and performance thresholds
• Maintain account health through ongoing optimisation and maintenance

• Run rapid-fire split testing (creative, audience, offers, hooks, formats)
• Conduct measurement testing and attribution analysis
• Analyse campaign performance and extract actionable insights
• Validate new markets, audiences and products through structured testing frameworks
• Pressure-test campaigns before scaling spend

• Create, edit and iterate paid ad content based on performance insights
• Adapt creative quickly in response to winning hooks, formats and messaging
• Edit short-form video ads (Reels, TikTok, Stories) using supplied or self-sourced assets
• Repurpose existing content into multiple paid-friendly formats
• Collaborate with internal teams to brief new creative based on data-driven learnings
• Maintain a strong understanding of platform-specific best practices for paid creative

• Review and maintain ad tech stack and tracking infrastructure
• Support API integrations, pixel setup and conversion tracking
• Identify gaps in measurement and recommend improvements
• Ensure clean data flow and accurate reporting across platforms

• Track and report on KPIs and performance goals
• Deliver clear campaign learnings and insights
• Prepare monthly performance summaries and WIPs (Work in Progress)
• Support quarterly business reviews (QBRs) with insights and recommendations
• Identify account diversification and new digital growth opportunities

• Work closely with internal stakeholders and external partners
• Participate in Slack or WhatsApp communication threads for fast collaboration
• Proactively surface performance risks, opportunities and recommendations
• Coordinate with creative, content and strategy resources where required

• 3–5+ years experience managing paid media accounts
• Strong hands-on experience with Meta Ads Manager and Google Ads (TikTok a bonus)
• Experience with Monday.com, Klayvio, Shopify and Instapages
• Proven ability to manage and scale ad spend profitably
• Experience running structured testing and optimisation programs
• Strong understanding of attribution, tracking and performance measurement

• Experience creating and editing short-form paid ad content
• Confident using tools such as CapCut, Premiere Pro, Canva or similar
• Strong understanding of what makes high-performing paid creative
• Ability to translate data insights into creative direction and execution
• Comfortable working with UGC-style, lo-fi and performance-first content

• Strong analytical mindset with the ability to turn data into action
• Experience managing KPIs, ROAS, CPA, CAC and LTV-based metrics
• Comfortable working with budgets and scaling performance responsibly
• Ability to identify growth levers beyond paid media

• Excellent written and verbal English communication skills
• Proactive, self-managed and outcome-driven
• Comfortable working with minimal supervision
• Strong documentation and reporting habits
• Experience working with international clients or teams preferred

• Experience working with premium brands, FMCG or eCommerce
• Familiarity with GA4, Looker Studio or similar reporting tools
• Experience managing multiple ad accounts or regions
• Prior agency or growth-focused environment experience

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)