Media Buyer - Google / Microsoft Ads (REMOTE)

Lithuania·Lithuaniamid

MarketingMedia Buyer

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Quick Summary

Overview

IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 400 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast).

Technical Tools

google-analytics

At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.

IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a remote Media Buyer - Google / Microsoft Ads and let’s impact billions together!

What We Offer

~1 min read

✓Plan, launch, and optimize paid campaigns across Google Ads and Microsoft Advertising to achieve performance and ROI goals

✓Manage multi-channel advertising (Search, Display, YouTube, Discover, etc.) and identify growth opportunities through keyword, audience, and competitor research

✓Create and test ad creatives, copy, and landing page angles using AI tools and data-driven insights

✓Monitor budgets, bids, and daily performance, analyzing key metrics (CTR, CPC, CPA, ROAS) to continuously optimize campaigns

✓Set up and maintain conversion tracking using Google Analytics and Google Tag Manager

✓Ensure compliance with advertising policies, especially in sensitive niches like Nutra

✓Run A/B tests and provide regular performance reports with actionable insights

✓Collaborate with creative and technical teams to improve messaging and landing page performance

✓Stay current with platform updates, AI tools, and industry trends

✓And other tasks may be assigned to support team and business goals