Insify
Insify3h ago
New

Product Marketing Manager

NetherlandsNetherlands·AmsterdamFull-timemid
MarketingMarketing Manager
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Quick Summary

Overview

About Insify The legal infrastructure behind insurance is as broken as the products themselves. Regulations written for a different era,

Technical Tools
MarketingMarketing Manager

The legal infrastructure behind insurance is as broken as the products themselves. Regulations written for a different era, compliance frameworks that slow companies down instead of protecting them, and legal teams that show up at the end to say no instead of at the beginning to say here's how.

We're doing it differently.

Insify is a high-growth scale-up backed by €43M in total funding from world-class investors like Accel, Munich Re Ventures, and Formula 1 champion Nico Rosberg. In five years, we've expanded from the Netherlands into France and Germany, and we're just getting started. Our mission: become the European leader in AI-powered SME insurance.

We aren't just building a company; we're leading a revolution. Our culture is intense, high-stakes, and mission-driven. We hire smart, ambitious "owners" who possess a relentless drive to win. This is an environment for those who thrive on challenges, value intellectual honesty, and share our mindset of becoming a global category leader.

Our founding team consists of seasoned entrepreneurs who have previously built iconic businesses like HelloFresh, Bloomon, and SumUp. We bring that same bias for speed, scale, and high standards to one of the most structurally broken experiences in financial services. Together, we combine that deep fintech and e-commerce expertise with cutting-edge AI to stay ahead of the curve.

About the Role

~2 min read

We’re on a mission to make insurance simple, human, and genuinely useful for freelancers and entrepreneurs. As our Product Marketing Manager, you’ll own how we position and communicate our products, turning complex insurance topics into clear, compelling stories that freelancers trust.
 
In this role, you’ll bridge product and marketing. You’ll shape positioning, messaging, and go-to-market strategies, helping us grow awareness beyond in-market audiences and deepen our connection with the self-employed.
  • Develop and refine product positioning and messaging that resonates with freelancers and SMEs
  • Work hand-in-hand with growth and content to make campaigns sharper, more relevant, and more consistent
  • Lead go-to-market for new products, features, and updates
  • Build and maintain a clear competitive view of the market and translate it into actionable insights.
  • Be the voice of the customer: bring in insights from interviews, data, and research to improve the insurance product and marketing
  • Support brand and thought leadership
  • 5+ years experience in product marketing, brand strategy, or similar roles — ideally in a startup or scale-up environment, or/and with complex, financial, regulated products
  • Native-level Dutch
  • A strong writing instinct and passion for turning insights into clear, persuasive copy
  • A strategic mindset with hands-on execution — you’re comfortable rolling up your sleeves
  • Genuine interest in entrepreneurs and helping them thrive
  • Location & Eligibility

    Where is the job
    Amsterdam, Netherlands
    On-site at the office
    Who can apply
    NL

    Listing Details

    Posted
    August 12, 2026
    First seen
    August 12, 2026
    Last seen
    August 12, 2026

    Posting Health

    Days active
    0
    Repost count
    0
    Trust Level
    60%
    Scored at
    August 12, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Insify
    Insify
    lever

    Insify is a digital insurance platform for European SMEs and entrepreneurs, offering fast, flexible business insurance through an AI-powered end-to-end digital experience.

    Employees
    125
    Founded
    2020
    Domain
    insify.nl
    View company profile
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    InsifyProduct Marketing Manager