Performance Marketing Manager - Social

We’re looking for a Performance Marketing Manager with deep expertise across paid social, display, and video to take our multi-channel acquisition strategy to the next level. If you thrive in a fast-moving, data-driven environment and are motivated by driving measurable growth at scale, this role is for you.

You’ll help lead Intercom’s paid acquisition programs, playing a critical role in how we acquire high-quality leads and customers. In this highly collaborative role, you’ll build and run cross-channel paid campaigns, partner closely with creative and integrated marketing teams, and turn performance data into insights that fuel our growth engine and set new standards for efficiency.

• Lead and scale Intercom’s performance marketing programs across paid social channels (LinkedIn, Facebook, and beyond), display and video to acquire new Fin and Intercom customers.
• Develop paid marketing strategies that ladder up to broader integrated campaign objectives - driving audience engagement, demand, and acquisition across the funnel.
• Partner with creative, brand, and integrated teams to contribute to development of high-performing assets - bring channel insights that help shape concepts, messaging, and visual direction. 
• Analyze in-market campaign performance and make data-driven decisions to refine and improve results against business objectives.
• Run structured A/B tests and experiments to increase efficiency, boost ROI, and uncover scalable growth opportunities.
• Collaborate with marketing, sales, and web teams to align ad messaging with high-converting landing pages.
• Identify and act on new growth opportunities across the funnel, surfacing strategies grounded in performance data.

• 3+ years of hands-on experience running paid social, display, and video campaigns, ideally in high-growth environments.
• Deep expertise with paid social platforms (LinkedIn, Facebook/Meta), with a strong grasp of direct response and performance-driven campaigns.
• An understanding of integrated, full funnel campaign development and how creative, content, and targeting work together.
• Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
• A balance of strategic thinking and tactical execution—you know when to zoom out for the big picture and when to dive into the details.
• Analytical and curious by nature—you love digging into data, solving problems, and turning insights into actionable decisions.
• Clear and confident communicator—able to distill complex performance data into simple, impactful takeaways for stakeholders at every level.

• Paid acquisition experience in B2B or SaaS.
• Comfort with SQL for deeper data analysis.

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.