Senior Field Marketing Manager - Brand Activations

• Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
• Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events
• Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact
• Build ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
• Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue
• Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine
• Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences
• Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution

• 6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
• Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement)
• Strong experience supporting sales teams and building effective enablement programs
• Exceptional project management skills with the ability to juggle multiple complex initiatives
• Experience owning on-site execution for large-scale events and high-touch activations
• A builder mindset - you’re excited to create structure, processes, and playbooks where they don’t yet exist
• Strong communication and stakeholder management skills, with experience working cross-functionally and externally
• Data-driven approach to goal-setting, reporting, and optimization
• Willingness to travel as needed to support events

• Events consistently deliver measurable pipeline and influence revenue
• Sales teams are fully enabled and engaged in field programs
• Activations are executed seamlessly with strong attendee experiences
• A clear, repeatable playbook exists for scaling global field marketing efforts
• Strong partnerships are built across internal teams and external vendors

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  

Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.