Director of Product Marketing

• 2026 & 2025, Forbes,  America’s Best Startup Employers
• 2026, Inc. 5000, Fastest-Growing U.S. Companies
• 2024, Best Midsize Places to Work In Austin
• 2024, Facilitiesnet Readers' Choice Award Winners for Software
• 2024, AHR Expo Innovation Awards Winners for Software

At Interplay, we love what we do. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse. We celebrate that our jobs fit our lives, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team.

• Shape the strategy: Influence how Interplay positions its portfolio, enters markets, and brings new products and capabilities to customers.
• Build while you scale: Help evolve the product marketing function, team, processes, and operating model as the company grows.
• Work at the intersection of technology and workforce: Market an innovative portfolio spanning SaaS, AI, VR, 3D simulations, assessments, and instructor-led training.
• Tackle complex markets: Develop positioning and go-to-market strategies across skilled trades, industrial, manufacturing, facilities, and other workforce markets.
• Have a seat at the table: Partner directly with Product, Sales, Growth, Customer Success, and executive leadership to influence business and product decisions.
• Do work that matters: Help organizations build safer, more capable workforces and help people build better careers.

• Define product marketing strategy across Interplay's portfolio and priority industries, aligned with company growth goals and the product roadmap.
• Own messaging architecture, value propositions, industry positioning, buyer narratives, and competitive differentiation.
• Translate customer, market, and competitive insights into recommendations that influence product and business strategy.

• Lead cross-functional GTM strategy for new products, capabilities, programs, and strategic initiatives from early planning through launch and optimization.
• Establish launch strategy, audiences, positioning, readiness requirements, owners, timing, and success measures.
• Build repeatable GTM processes that improve alignment and execution across Product, Sales, CS, and Growth.

• Equip Sales and Customer Success with the messaging, personas, competitive insights, content, training, and tools they need to win.
• Partner with Growth and Demand Gen to translate positioning into campaigns that build awareness, pipeline, and adoption.
• Use performance data and customer insights to continuously improve messaging, enablement, and market impact.

• Lead PR strategy and agency relationships, including media relations, thought leadership, and launch communications.
• Build customer advocacy programs spanning case studies, testimonials, customer stories, video, and the Interplay Excellence Awards.
• Identify and develop strategic opportunities across industry events, speaking engagements, awards, webinars, and other channels.

• Lead, coach, and develop the product marketing team and contractors.
• Establish priorities, operating rhythms, standards, and measures of success.
• Build a high-performing, collaborative team that can scale with the business.

• Strategic product marketing leader who connects market insight, product strategy, positioning, and growth.
• Compelling storyteller who simplifies complex products into clear, differentiated messaging.
• Cross-functional leader who builds trust and alignment across Product, Sales, CS, Growth, and executive leadership.
• Hands-on team builder who develops people while turning strategy into execution.
• Curious and adaptable with the ability to thrive in a fast-moving, evolving environment.

• 10+ years of progressive B2B product marketing experience, including 4+ years leading and developing teams.
• Experience in B2B SaaS, technology, EdTech, workforce development, industrial technology, or a related environment.
• Proven success developing product positioning, messaging, and GTM strategy across multiple products, markets, or vertical industries.
• Experience translating complex technology or technical products into compelling buyer value, differentiated messaging, and effective sales enablement.
• Track record leading complex, cross-functional product launches from strategy through execution and measurement.
• Strong market intelligence, competitive research, customer insight, and win/loss experience, with the ability to turn findings into business recommendations.
• Exceptional written, verbal, and executive communication skills.

• Experience marketing to skilled trades, industrial, manufacturing, facilities, education, or workforce development organizations.
• Experience with Salesforce, HubSpot, Gong, Allego, or market intelligence platforms.
• Experience marketing products that incorporate AI, VR, simulations, hardware, or other emerging technologies.

• Candidates must be residents of the United States.
• Candidates must be legally authorized to work in the United States without current or future sponsorship required.
• Following the offer of employment, all roles will require a background check and a drug and alcohol test.  Some positions may require other verifications, such as, driver eligibility and record, credentials or education.  All new hires will be required to complete the I-9 Form and E-verify process upon employment. 

Interplay Learning is committed to providing equal employment opportunity (EEO) to all qualified employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.