Product Marketing Manager - Data/Integrations

As a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go-to-market strategy. You'll own specific product areas within our platform (Enterprise/Ecosystem: APIs/SDKs, Integrations, Governance, Data Infrastructure), translating customer needs into strategy and strategy into action. This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage.

Content & Messaging 

• →Craft strategic, audience-first messaging and positioning for your product portfolio
• →Develop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeys
• →Test and validate messaging with customers and prospects to ensure resonance, clarity, and differentiation

Launch & Go-to-Market

• →Lead product launch planning and execution from concept to market
• →Define launch tiering and coordinate cross-functional teams for maximum impact
• →Establish clear launch success metrics and analyze performance to inform future GTM strategies

Enable Internal Teams

• →Drive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to win
• →Partner with sales engineering to develop technical narratives aligned to business outcomes
• →Support customer success with adoption messaging and expansion playbooks
• →Work with the enablement team to create objection-handling frameworks and discovery questions to support prospect conversations

Adoption & Customer Success

• →Drive customer engagement through lifecycle programs and in-product messaging
• →Identify expansion opportunities and develop targeted cross-sell/upsell campaigns
• →Partner with customer marketing to build reference programs and case studies

Relationships & Market Intelligence

• →Conduct customer research, market research, and competitive differentiation
• →Collaborate with product management to influence the roadmap based on market insights
• →Support analyst relations and thought leadership initiatives

Experience & Background

• 3-5 years in product marketing at a B2B SaaS company, preferably with technical products
• Experience in positioning products to both technical users and business decision-makers
• Strong technical depth with the ability to learn quickly, balanced with business acumen
• Demonstrated success in driving pipeline generation and deal velocity
• Previous work experience in consumer apps and tech, or media and publishing industries is highly valued.

Skills & Competencies

• Excellent written and verbal communication skills with the ability to distill complex technical concepts
• Experience with customer research methodologies and market analysis
• Strong project management skills and ability to coordinate cross-functional initiatives
• Knowledge of marketing technology landscape and customer data platforms preferred

Personal Attributes

• Customer-centric mindset with passion for solving real business problems
• Data-driven approach to decision making and campaign optimization
• Collaborative team player comfortable working with engineering, product, sales, and marketing
• Self-starter who thrives in a fast-paced, high-growth environment

• Product adoption rates and feature utilization
• Pipeline generation and influence on new business
• Win rates in competitive deals
• Customer expansion and cross-sell success
• Sales enablement effectiveness (rep ramp time, message consistency)

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• Official Iterable website, Careers page: https://iterable.com/careers/
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