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Senior Retail Marketing Executive

Italy·Milansenior

OtherMarketing Executive

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Quick Summary

Key Responsibilities

Plan and manage the lifecycle of retail marketing campaigns, including the full coordination of distribution lists, store allocations, print production, and dedicated budgets.

Technical Tools

OtherMarketing Executive

What We Offer

~2 min read

The Senior Retail Marketing Executive takes full strategic and operational ownership of the planning, execution, and financial control of retail marketing campaigns across the JD store network. This role serves as a senior subject matter expert within the department, responsible for optimizing the end-to-end campaign pipeline — from initial asset planning to final in-store implementation.

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.

As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing salaries & benefits:

✓II Level (ccnl Commercio), Salary Range offered: €31.429,16 - €36.000

✓Meal Vouchers (€8 a day)

✓Staff Discount on qualifying purchases across Group retail stores and online

✓Soft Welfare: corporate partnerships (the Vipdistrict and Well Makers platforms) and access to the Thelus platform

✓Personal development opportunities to learn and develop at work

Responsibilities

~1 min read

→End-to-End Campaign Management: Plan and manage the lifecycle of retail marketing campaigns, including the full coordination of distribution lists, store allocations, print production, and dedicated budgets.
→Store Request Governance: Review, evaluate, and approve marketing material and localized campaign orders placed by the store network.
→Platform Management: Take full ownership of managing the internal marketing platform designed for campaign workflow tracking and collateral allocation.
→Asset & Inventory Control: Maintain fully updated databases regarding store layout capacities, in-store marketing support, and promotional material inventories.
→Technical Sourcing: Demonstrate an advanced understanding of POSM (Point of Sale Materials) and print manufacturing processes to continuously identify and implement structural improvements in a fast-paced retail environment.
→Compliance & Incident Resolution: Monitor real-time campaign rollouts and audit store implementations. Track operational incidents, deliver swift problem-solving, and report status updates to leadership
→Budget Tracking & ROI: Supervise and report on budget status, tracking production costs, shipping fees, and financial variances while proactively proposing cost-saving materials and workflow enhancements.
→Stakeholder Liaison: Act as a central, high-influence link between corporate Marketing, Retail Operations Directors, third-party suppliers, and store leadership to champion integrated campaign rollouts.
→Management of a Retail Marketing Executive