Content Marketing Specialist

SwitzerlandRemoteFull-timemid

MarketingContent Marketing Specialist

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Quick Summary

Requirements Summary

2 to 4 years of proven professional experience in content writing, SEO, or content marketing, ideally within a B2B, SaaS, or technology-focused environment. Bachelor’s degree in Communications,

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MarketingContent Marketing Specialist

In this high-impact remote role, you will drive organic growth and elevate search visibility for an enterprise software portfolio rebuilding vertical software with AI. Operating in a fast-paced environment that prioritizes speed, scope, and ownership, you will produce high-quality SEO-driven content and translate complex technical workflows into compelling narratives across multiple brand portfolios. By conducting strategic keyword research, optimizing on-page search elements, and measuring organic traffic performance, your work will directly fuel buyer engagement and lead generation. You will collaborate closely with cross-functional stakeholders and subject matter experts to publish engaging articles, case studies, and digital assets. This position offers a unique chance to shape content strategies for software solutions that power major industries, directly impacting business growth and digital reach across global markets.

Create high-quality, SEO-optimized content across multiple channels, including websites, blogs, landing pages, case studies, whitepapers, and email newsletters for various portfolio brands.
Translate complex software, technical concepts, and AI capabilities into clear, compelling, and accessible narratives tailored to distinct target audiences and buyer personas.
Conduct comprehensive keyword research and search intent analyses using tools like SEMrush, Ahrefs, and Google Analytics to identify high-value content opportunities.
Implement on-page SEO best practices, including meta tags, title structures, keyword integration, and internal linking strategies to boost search rankings and organic traffic.
Monitor organic performance metrics, track keyword rankings and leads, and execute data-driven updates to refine existing web assets and maximize conversion performance.
Collaborate with internal stakeholders, developers, and subject matter experts to align content calendars, ensure technical accuracy, and uphold brand consistency.

Requirements

~1 min read

2 to 4 years of proven professional experience in content writing, SEO, or content marketing, ideally within a B2B, SaaS, or technology-focused environment.
Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
Deep understanding of core SEO principles, keyword research methodologies, and content optimization workflows using tools like Google Search Console, Google Analytics, SEMrush, or Ahrefs.
Strong ability to digest technical concepts, user experience principles, and complex business workflows, translating them into engaging content for different funnel stages.
Exceptional written communication, editing, and proofreading skills, combined with strong project management capabilities to handle multi-brand content calendars.
Familiarity with Content Management Systems (such as WordPress), user experience fundamentals, and leveraging modern AI-assisted research tools while maintaining high standards for original quality.