Field Marketing Manager

BrazilRemoteFull-timemid

MarketingField Marketing Manager

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Quick Summary

Requirements Summary

At least five years of B2B field marketing experience in enterprise software, SaaS, data, or technology solutions.

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MarketingField Marketing Manager

Take the lead in shaping regional marketing initiatives that strengthen brand awareness, engage enterprise decision-makers, and accelerate business growth across Brazil. In this individual contributor role, you will develop and execute integrated field marketing strategies aligned with local market needs and commercial priorities. You will partner closely with Sales, Product Marketing, and Customer Marketing teams to deliver impactful campaigns, executive events, and customer experiences. Using data-driven insights, you will measure campaign effectiveness, optimize marketing investments, and contribute directly to pipeline generation. You will also coordinate local agencies and vendors to ensure high-quality execution across multiple initiatives. This is an opportunity to make a meaningful impact in a fast-paced, innovation-driven technology environment while supporting enterprise adoption of advanced data and AI solutions.

Develop and execute the field marketing strategy for Brazil, aligning regional initiatives with broader marketing priorities and local enterprise market dynamics.
Plan and deliver integrated field marketing programs, including regional roadshows, executive roundtables, third-party industry events, and account-based marketing initiatives.
Drive targeted campaigns that strengthen brand awareness, increase market penetration, and position the organization as a leader in AI-driven data solutions.
Build strong partnerships with Account Executives, Sales Leadership, and Sales Development Representatives (SDRs) to align marketing activities with territory goals and strategic accounts.
Collaborate with Product Marketing and Customer Marketing teams to localize messaging, content, customer stories, and campaign assets for the Brazilian market.
Manage end-to-end campaign operations, including lead capture, SDR follow-up enablement, lead progression, and post-event engagement.
Track campaign performance, pipeline attribution, conversion metrics, and return on investment (ROI), using insights to improve future programs.
Manage field marketing budgets and coordinate local event agencies, vendors, and suppliers to ensure campaigns are delivered on time and within budget.
Work cross-functionally to support customer growth, enterprise engagement, and regional revenue objectives.

Requirements

~1 min read

At least five years of B2B field marketing experience in enterprise software, SaaS, data, or technology solutions.
Proven experience supporting enterprise sales teams in Brazil and delivering successful marketing programs from initial planning through execution and performance analysis.
Demonstrated ability to independently manage end-to-end campaigns, including event logistics, lead management, follow-up processes, and pipeline tracking.
Strong relationship-building skills and executive presence, with the ability to establish credibility and align effectively with Sales Leadership and cross-functional stakeholders.
Fluency in Portuguese and English, both written and spoken.
Strong analytical skills, including hands-on experience measuring campaign performance, tracking pipeline attribution and conversion metrics, and managing marketing budgets.
Familiarity with enterprise CRM and marketing automation platforms such as Salesforce, Marketo, Demandbase, or 6sense.
Legal authorization to work in Brazil without restrictions.
Willingness to comply with the applicable local hybrid work arrangement and travel within Brazil and Latin America as required, with travel potentially reaching 30–40%.
A proactive, adaptable, and results-oriented approach, with the ability to manage multiple priorities in a dynamic environment.

What We Offer

~2 min read

✓High-impact role: Directly contribute to regional market expansion, brand positioning, and enterprise pipeline growth in Brazil.

✓Career development: Gain experience working across strategic field marketing initiatives in a fast-growing technology environment.

✓Cross-functional collaboration: Partner with Sales, Product Marketing, Customer Marketing, and other teams to deliver integrated campaigns.

✓Regional exposure: Build relationships with enterprise customers, business leaders, and industry stakeholders across Brazil and Latin America.

✓Innovation-focused environment: Contribute to marketing programs centered on advanced data and AI technologies.

✓Work arrangement: The position is listed as remote in Brazil, with the role description also referencing a local hybrid work arrangement. Confirm the applicable arrangement with the hiring team.

✓Compensation and additional benefits: Specific salary, healthcare, and other benefit details were not provided in the supplied listing.