Product Marketing Manager (AI)

IndiaRemoteFull-timemid

MarketingMarketing Manager

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Requirements Summary

At least 8 years of professional experience in product marketing, digital marketing, branding, or related marketing functions. Bachelor's degree in Marketing, Business Administration, Communications,

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MarketingMarketing Manager

We are looking for a strategic, creative, and results-oriented product marketing leader to strengthen product positioning, increase brand visibility, and accelerate business growth through AI-driven marketing initiatives. In this role, you will develop go-to-market strategies, translate complex technology solutions into compelling business value propositions, and support product adoption across B2B markets. You will combine expertise in artificial intelligence, digital marketing, branding, and sales enablement with exceptional presentation and storytelling skills. Working closely with product, sales, business development, and leadership teams, you will create persuasive marketing materials and executive-level presentations while managing campaigns across digital and offline channels. You will also lead market research, competitive analysis, lead-generation initiatives, and industry events to uncover new opportunities. This remote, full-time opportunity is ideal for an experienced professional who can balance strategic leadership with hands-on execution and measurable marketing outcomes.

Develop and execute product marketing and go-to-market strategies that strengthen product positioning, increase awareness, differentiate offerings, and expand market reach.
Create compelling messaging, value propositions, product narratives, and competitive positioning tailored to target audiences and business objectives.
Conduct market research, competitor analysis, and customer segmentation to identify market opportunities and inform marketing strategies.
Translate complex AI, software, and technology solutions into clear, persuasive business benefits for technical and non-technical audiences.
Leverage AI-powered tools to improve content creation, market research, campaign planning, marketing automation, lead generation, customer engagement, and analytics.
Develop high-quality PowerPoint presentations, product demonstrations, sales pitch decks, corporate profiles, executive reports, business proposals, and investor presentations.
Produce marketing collateral, including product brochures, case studies, white papers, product documentation, thought leadership content, videos, and promotional materials.
Plan, manage, and optimize digital marketing campaigns across SEO, SEM, Google Ads, LinkedIn Ads, social media, email marketing, and other relevant channels.
Drive B2B lead generation through targeted campaigns, industry-specific messaging, and coordinated marketing initiatives that support enterprise customer acquisition.
Manage website content, landing pages, product announcements, and digital communications to strengthen brand presence and engagement.
Track marketing performance using analytics platforms, CRM systems, and marketing automation tools, monitoring KPIs such as qualified leads, conversion rates, customer acquisition, and campaign ROI.
Plan and coordinate offline marketing initiatives, including trade shows, exhibitions, conferences, product launches, roadshows, and corporate events.
Develop physical marketing assets such as brochures, banners, exhibition displays, standees, and promotional merchandise while maintaining consistent brand messaging.
Coordinate with event organizers, marketing agencies, designers, content creators, printing providers, and other external vendors to deliver marketing activities effectively.
Enable sales and business development teams with customer-specific presentations, product comparisons, competitive intelligence, proposals, and other sales collateral.
Participate in key customer presentations and product demonstrations when required, helping communicate product value and identify new business opportunities.
Maintain a consistent brand identity across digital and physical channels, ensuring quality and alignment across all marketing communications.
Lead cross-functional marketing initiatives, manage campaign plans and budgets, monitor delivery timelines, and recommend improvements based on measurable business results.
Evaluate emerging AI technologies, marketing innovations, and industry trends to identify opportunities for continuous improvement.
Measure marketing effectiveness through product awareness, lead generation, campaign ROI, presentation quality, event performance, sales enablement, customer engagement, and product adoption.

Requirements

~2 min read

At least 8 years of professional experience in product marketing, digital marketing, branding, or related marketing functions.
Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA in Marketing or another relevant postgraduate qualification is preferred.
Demonstrated expertise in product marketing, positioning, messaging, and go-to-market strategy development and execution.
Strong understanding of Artificial Intelligence, Machine Learning, Generative AI, and their practical business applications.
Hands-on experience using AI-powered marketing and productivity tools such as ChatGPT, Microsoft Copilot, Canva AI, or comparable platforms.
Advanced proficiency in Microsoft PowerPoint and the ability to develop polished, visually compelling presentations for clients, executives, investors, and business partners.
Strong knowledge of digital marketing channels, including SEO, SEM, paid advertising, LinkedIn campaigns, social media, email marketing, and content marketing.
Experience in B2B marketing, lead generation, enterprise customer acquisition, and sales enablement.
Understanding of offline marketing and event execution, including exhibitions, conferences, product launches, and promotional activities.
Experience producing marketing collateral, product documentation, case studies, sales presentations, and business proposals.
Strong market research and competitive analysis skills, with the ability to turn customer insights and market data into actionable strategies.
Familiarity with CRM systems, marketing automation platforms, analytics tools, and performance measurement frameworks.
Experience managing marketing agencies, creative teams, vendors, campaign budgets, and cross-functional projects.
Excellent written and verbal communication skills in English, with the ability to communicate complex information clearly and persuasively.
Strong visual storytelling, creativity, analytical thinking, project management, and stakeholder management skills.
Ability to work independently, manage multiple priorities, and combine strategic planning with hands-on execution.