Review Generation Team Lead & Community Manager

United StatesRemoteFull-timelead

MarketingSocial Media Manager

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Quick Summary

Requirements Summary

5+ years of experience in email marketing, community management, or a related field, including 1–2+ years in a people management or team leadership position. Bachelor’s degree in Marketing,

Technical Tools

MarketingSocial Media Manager

This role owns the strategy and execution of a comprehensive review generation program across customer and enterprise segments. You will lead a team of campaign specialists and managers, setting priorities, goals, and performance standards that drive meaningful review participation. The position combines team leadership, community building, campaign strategy, and data-driven optimization. You will work closely with content, research, customer success, and enterprise stakeholders to align review initiatives with broader pipeline and business objectives. A key focus will be developing an engaged reviewer community through recognition, incentives, and ambassador-style programs. The role offers an opportunity to shape scalable review programs within a fast-moving B2B technology environment while leveraging automation and AI to improve performance.

Own the strategy, roadmap, and prioritization framework for review generation initiatives across product lines, customer segments, and enterprise accounts.
Lead, coach, and develop a team of campaign specialists and managers, establishing goals, providing feedback, and supporting professional growth.
Partner with senior marketing, content, research, customer success, and enterprise stakeholders to align review generation priorities with pipeline, content, research, renewal, and expansion objectives.
Build and nurture an engaged community of reviewers and buyers through recognition, incentive, loyalty, and ambassador-style programs that encourage ongoing participation.
Establish team-wide KPIs covering review volume, quality, velocity, and campaign performance, and communicate results and insights to leadership.
Collaborate with UGC teams to ensure campaign messaging and content remain consistent, compelling, and aligned across review-generation touchpoints.
Prioritize campaigns based on strategic account needs and engage directly with customers when necessary to support participation.
Establish and maintain compliance standards for review-generation activities, including CAN-SPAM, GDPR, email regulations, and internal best practices.
Improve campaign performance through segmentation, personalization, experimentation, and A/B testing, ensuring effective practices are adopted consistently across the team.
Monitor review platform developments, community management trends, and email marketing innovations, introducing new approaches that improve engagement and results.
Leverage AI tools and automation to optimize workflows, increase team efficiency, and strengthen campaign execution.

Requirements

~1 min read

5+ years of experience in email marketing, community management, or a related field, including 1–2+ years in a people management or team leadership position.
Bachelor’s degree in Marketing, Communications, or a related discipline.
Demonstrated experience managing or mentoring teams, setting goals, coaching employees, and evaluating performance.
Strong knowledge of marketing automation platforms such as Ortto, Marketo, or Salesforce Marketing Cloud.
Excellent writing, editing, and content strategy skills.
Experience designing, prioritizing, and managing campaigns across multiple stakeholders and customer segments.
Strong analytical and data-driven mindset, with the ability to translate campaign results into actionable team strategies.
Proficiency with CRM platforms such as Salesforce Data Cloud, along with basic HTML, CSS, and/or Liquid skills.
Strong cross-functional communication and collaboration skills, including experience partnering with directors and senior leaders.
Proficiency in using AI tools to improve workflows and operational efficiency.
Experience in review generation, user-generated content, or online community management is preferred.
Experience creating reviewer recognition, loyalty, or ambassador programs is a plus.
Familiarity with review platforms and direct experience working with enterprise customers or clients are preferred.
Experience with lead generation tactics such as LinkedIn Ads, sponsorships, or events is an advantage.
Background in B2B SaaS or enterprise technology is preferred.