Senior Lifecycle Marketing Manager

As a Senior Lifecycle Marketing Manager, you will help build and scale a sophisticated lifecycle marketing engine across a broad portfolio of container and AI-focused products. You will own lifecycle programs across activation, engagement, retention, and renewal, working with audiences ranging from individual users to administrators. The role combines strategic ownership with hands-on execution, from audience validation and campaign development to QA, launch monitoring, and reporting. You will work closely with data, sales, renewals, growth engineering, design, and agency partners to keep programs moving efficiently. A key part of the role is translating technical product signals and usage behaviors into credible, useful messaging for developer and admin audiences. You will also help bring structure to a rapidly expanding roadmap and turn priorities into scalable, measurable programs.

• Lifecycle marketing expertise: Demonstrated experience specifically in lifecycle marketing, ideally within a product-led growth, self-serve, SaaS, or technology environment rather than solely in growth or demand generation.
• End-to-end program ownership: Proven ability to own campaigns from strategy and audience definition through build, QA, launch, and optimization, with experience delivering measurable improvements in activation, retention, or renewal outcomes.
• Marketing automation experience: Hands-on experience building campaigns in Marketo or an equivalent marketing automation platform, including audience creation, campaign setup, suppressions, contact governance, QA, live proofs, and launch monitoring.
• Data and targeting validation: Comfortable partnering directly with data teams to validate record-level information and targeting logic. The ability to audit segments and identify data-quality issues is important; SQL experience is a plus but not required.
• Technical-to-message translation: Experience turning technical products, usage signals, or behavioral data into clear and credible messaging for developers, administrators, or other technically sophisticated audiences.
• Technical familiarity: Comfortable navigating developer ecosystems, cloud infrastructure, SaaS platforms, or complex multi-product technology environments.
• Independent senior-level ownership: Strong judgment, initiative, and organizational skills, with the ability to operate effectively in ambiguous environments, structure competing priorities, and independently drive programs from concept through execution.
• Cross-functional collaboration: Strong communication and stakeholder-management skills, with the ability to coordinate effectively across marketing, sales, renewals, data, engineering, design, and external partners.