Senior Lifecycle Marketing Manager

CanadaRemoteFull-timesenior

MarketingEmail Marketer

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Quick Summary

Requirements Summary

Demonstrated experience specifically in lifecycle marketing, ideally within a product-led growth or self-service business model. Proven ability to own marketing programs end to end,

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MarketingEmail Marketer

This role sits within a fast-growing Product-Led Growth organization focused on turning product usage into sustainable revenue across a broad software platform. You will own lifecycle programs across multiple products, audiences, and stages, from activation and nurture through retention and renewal. The position combines strategic ownership with hands-on execution, giving you the opportunity to build, launch, QA, and optimize programs end to end. You will work closely with marketing, sales, data, growth engineering, design, and agency partners. A strong focus on audience validation, automation, technical product messaging, and operational rigor will be essential. This is an opportunity to help build a scalable lifecycle engine serving a large and growing user base.

Own and build lifecycle marketing campaigns across email and in-product messaging for multiple products, audiences, and lifecycle stages, serving both end users and administrators.
Design and execute large-scale programmatic campaigns, including recurring account health communications, using marketing automation and messaging platforms.
Build and manage automated first-touch programs for product-qualified leads and inbound leads in partnership with business development and renewals teams.
Partner with data and growth engineering teams to identify relevant product usage signals and validate audience data and targeting logic before campaigns launch.
Manage suppression lists, contact governance, and audience rules to ensure campaigns reach the right users without excessive communication.
Conduct thorough pre-send QA, live proofs, launch monitoring, and real-time troubleshooting, including resolving data synchronization issues.
Translate technical product capabilities and usage signals into credible, useful messaging for developer and administrator audiences.
Turn evolving priorities into a structured build queue and sequenced roadmap, identifying dependencies and capacity constraints early.
Coordinate with design and agency partners to maintain campaign quality and delivery timelines.
Establish consistent naming, tracking, and reporting practices so lifecycle programs and their performance remain visible across the organization.
During the first 30 days, become familiar with the product-led growth motion, existing lifecycle programs, marketing technology stack, and key cross-functional relationships while auditing current programs and helping shape the roadmap.
Within the first 90 days, take ownership of at least one complete lifecycle program, contribute to automated renewal outreach, and establish a reporting cadence.
Over the longer term, manage a mature portfolio of lifecycle programs, demonstrate measurable impact on activation, retention, or renewal conversion, and help scale lifecycle marketing into a predictable, automated function.

Requirements

~1 min read

Demonstrated experience specifically in lifecycle marketing, ideally within a product-led growth or self-service business model.
Proven ability to own marketing programs end to end, including strategy, audience development, build, QA, launch, and measurement.
Hands-on experience with Marketo or an equivalent marketing automation platform, including campaign setup, audience builds, suppressions, contact governance, QA, proofs, and launch monitoring.
Strong ability to work with data teams to validate record-level information, targeting logic, audience definitions, and the signals supporting campaigns. SQL experience is a plus but not required.
Experience translating technical products or product usage signals into clear, credible messaging for developer, administrator, or other technically sophisticated audiences.
Familiarity with developer ecosystems, cloud infrastructure, or complex multi-product software platforms.
Strong understanding of user journeys across nurture, activation, retention, and renewal rather than focusing solely on individual campaigns.
Senior-level judgment and independent ownership, with the ability to structure ambiguous priorities, manage dependencies, and move programs forward without detailed step-by-step direction.
Strong cross-functional collaboration skills, with experience working across marketing, sales, data, engineering, design, and external partners.
Ability to balance strategic thinking with hands-on execution in a fast-changing environment.
Authorization to work in the applicable location; visa sponsorship is not offered for this role.