Senior Lifecycle Marketing Manager

The Senior Lifecycle Marketing Manager will shape and execute data-driven marketing strategies that guide users through every stage of their journey, from onboarding and activation to engagement and long-term retention. In this role, you will oversee lifecycle campaigns across a diverse portfolio of digital products, creating personalized experiences that deliver value to users and drive business growth. You will combine customer insights, experimentation, and targeted messaging to optimize communication across channels, including push notifications, in-app messages, banners, and modals. Working cross-functionally with creative, product, and analytics teams, you will take campaigns from strategy through execution and performance measurement. This opportunity is ideal for a proactive marketer who enjoys building scalable lifecycle programs, testing new approaches, and making decisions grounded in data. You will join a remote-first, global environment focused on innovation and the evolving digital economy.

• 4–8 years of experience in lifecycle marketing, with a demonstrated track record of developing and optimizing campaigns across the user journey.

• Experience building lifecycle programs and user journeys from the ground up and managing them independently across large user bases.

• Strong customer-data analysis skills, with the ability to turn behavioral insights into effective segmentation, personalization, and campaign strategies.

• Extensive experimentation experience, including A/B testing, hypothesis development, performance measurement, and continuous optimization.

• Practical experience using customer engagement platforms (CEPs), such as Braze, to build, execute, and manage lifecycle campaigns.

• Familiarity with marketing analytics and data tools such as Segment, Mixpanel, and Preset.

• Excellent project management skills, with the ability to coordinate multiple experiments and campaigns at different stages of development.

• Strong written and verbal communication skills, including the ability to explain complex concepts clearly to diverse audiences.

• A self-directed, data-driven, results-oriented approach, with a strong focus on customer needs and measurable impact.

• Comfort working in a fast-paced, evolving, remote-friendly environment with changing priorities.

• Experience in Web3 or decentralized technologies is an advantage, but not essential.

• Candidates who do not meet every listed requirement are encouraged to apply if they can demonstrate relevant transferable skills and a willingness to contribute new perspectives.