Social Media & Content Specialist

United StatesRemoteFull-timemid

MarketingContent Specialist

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Quick Summary

Requirements Summary

The ideal candidate combines hands-on social media expertise with exceptional writing, editorial judgment, storytelling ability, and an understanding of how B2B audiences engage with content.

Technical Tools

MarketingContent Specialist

This role leads organic social media and content initiatives for a growing B2B technology environment.
You’ll shape social storytelling across priority channels, with a particular focus on LinkedIn.
The position combines creative content development with brand management, executive thought leadership, and performance optimization.
You’ll turn customer, product, people, and industry insights into engaging stories that resonate with professional audiences.
Working across marketing, communications, creative, and product teams, you’ll help execute campaigns and strengthen brand visibility.
The role offers the opportunity to influence how an AI-focused technology platform communicates with its audience.
Success requires strong editorial judgment, excellent writing, and a data-informed approach to improving content performance.

The Social Media & Content Specialist will manage day-to-day organic social execution while creating compelling content, supporting executive visibility, and using performance insights to continuously improve the social strategy.

Execute the organic social media strategy, editorial calendar, and day-to-day content delivery across priority channels, particularly LinkedIn.
Create original, social-first content that drives awareness and engagement among target B2B audiences.
Maintain a consistent brand voice and tone across social channels and key marketing touchpoints.
Support senior executives with social content and thought leadership initiatives, including ghostwriting and content recommendations.
Identify compelling stories across customers, products, employees, and industry developments using established storytelling frameworks.
Monitor social listening insights and content performance data to identify trends, opportunities, and areas for improvement.
Apply testing and optimization approaches to improve content engagement and overall social performance.
Collaborate with content, creative, communications, product marketing, and other teams on campaigns and content initiatives.
Help ensure social content aligns with broader messaging, brand standards, and marketing objectives.

Requirements

~1 min read

The ideal candidate combines hands-on social media expertise with exceptional writing, editorial judgment, storytelling ability, and an understanding of how B2B audiences engage with content.

5+ years of experience in social media, content marketing, communications, or a related field.
Experience working in B2B technology or SaaS environments is preferred.
Demonstrated success executing social media programs and managing content calendars for B2B audiences.
Exceptional writing and editing skills, with the ability to adapt content across brand, executive, and social voices.
Strong instincts for brand, storytelling, audience engagement, and compelling content.
Experience supporting senior executives with social content and thought leadership.
Strong understanding of LinkedIn and other B2B social media platforms.
Ability to use social listening and performance data to inform content decisions and optimization.
Strong cross-functional collaboration skills and the ability to work effectively with multiple teams.
Creative, organized, adaptable, and comfortable managing multiple content priorities.