Vice President, Product Marketing

United StatesRemoteFull-timeexecutive

MarketingProduct Marketing

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Quick Summary

Requirements Summary

12+ years of experience in B2B product marketing, including at least 4 years in a VP-level or equivalent leadership position within SaaS or fintech.

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MarketingProduct Marketing

The Vice President, Product Marketing will lead the strategy for how a sophisticated B2B fintech portfolio is positioned, differentiated, and brought to market. This executive role sits at the intersection of Product, Sales, and Marketing, translating complex accounts receivable and payments solutions into compelling buyer-focused narratives. You will own product marketing end-to-end, spanning market intelligence, positioning, launches, sales enablement, competitive strategy, and analyst relations. A major priority will be transforming product launches into high-impact market moments that strengthen category positioning and drive measurable commercial results. You will also build an AI-powered product marketing organization, using emerging tools to accelerate insight, content creation, and go-to-market execution. Reporting to the CMO, you will play a highly visible role in shaping market strategy and supporting growth in a fast-moving, results-oriented environment.

Define and own product positioning, messaging architecture, and value proposition frameworks across a multi-product portfolio, ensuring clear differentiation in a competitive fintech market.
Leverage AI-powered market intelligence and research tools to monitor competitors, synthesize buyer signals, identify market opportunities, and inform strategic decisions.
Partner with executive, Product, Sales, and Marketing leaders to align product investments with market opportunities and translate complex capabilities into compelling market narratives.
Redesign and lead the product launch process, creating high-impact launches that influence category perception, strengthen differentiation, and generate market attention.
Establish a comprehensive go-to-market framework covering internal enablement, customer validation, monetization strategy, launch narratives, and segment-specific messaging.
Develop AI-accelerated launch processes that enable faster creation of launch assets, battlecards, and targeted messaging while maintaining strategic quality and consistency.
Build and maintain buyer personas, customer journey maps, and segment-specific messaging using customer interviews, win/loss analysis, and data-driven insights.
Develop and continuously improve sales enablement programs that equip sales teams with the content, messaging, and tools required to win competitive opportunities and accelerate pipeline.
Implement AI-powered content generation and personalization workflows to scale enablement while maintaining a consistent strategic voice.
Measure and communicate product marketing’s contribution to pipeline, win rates, revenue growth, and other commercial outcomes.
Recruit, develop, and lead a high-performing product marketing organization, establishing clear priorities, accountability, and AI-first operating practices.
Represent the organization through analyst relations, industry events, and thought leadership initiatives that strengthen authority in the accounts receivable and B2B payments markets.

Requirements

~2 min read

12+ years of experience in B2B product marketing, including at least 4 years in a VP-level or equivalent leadership position within SaaS or fintech.
Proven experience defining positioning and messaging for complex, multi-product portfolios serving finance, accounts receivable, or enterprise technology buyers.
Demonstrated success developing and executing go-to-market strategies for major product launches with measurable pipeline and revenue impact.
Experience establishing AI strategies for marketing organizations, including implementing AI tools, developing AI-augmented workflows, and fostering AI-first ways of working.
Strong executive communication and presentation skills, with the ability to influence C-suite stakeholders and align Product, Sales, and Marketing teams.
Demonstrated ability to build, develop, and manage high-performing product marketing teams, including talent development, performance management, and organizational design.
Experience in B2B payments, accounts receivable, or an adjacent fintech market is preferred, with an understanding of CFO, Controller, or AR Manager buying journeys.
Hands-on experience with AI content and research platforms such as Jasper, Perplexity, Claude, Gong, or comparable tools deployed at scale is preferred.
Experience managing analyst relationships with organizations such as Gartner, Forrester, or IDC, including briefings and inquiry programs, is preferred.
Experience working in a high-growth or post-acquisition environment where organizational agility and cross-functional alignment were essential.
Strong strategic judgment, analytical thinking, customer empathy, and competitive intelligence skills.
High emotional intelligence, collaboration skills, decisiveness, and the ability to lead effectively in a fast-changing environment.