Lifecycle Marketing Manager

About Juno

Juno leverages collective bargaining power to secure better student loan rates for students. With 290,000+ members and over $2B in negotiated loan volume, we've proven that group buying works. We are the most popular way to pay for the world's top graduate programs, and we're looking for someone to own the communications that reach our members at the moments that decide whether they borrow with us.

The Problem:

Federal lending reforms have created a significant market shift. In July 2026, new caps on federal graduate loans, including the elimination of Grad PLUS for new students, came into effect leaving millions of students with significant funding gaps. Students need transparent, competitive private options, exactly what Juno provides.  

Your mission: 

We're seeking a Lifecycle Marketing Manager to own the execution of our member communications across all our products and business lines. Juno sends at high volume to a member base of 290,000+, and the gap between a good send and a great one is measured in funded loans.

You'll be the person who turns what we know about our members into the right message, to the right segment, at the right moment in their borrowing cycle, and who can prove what it did. 

What you’ll do:

• Own lifecycle execution end to end: Build and ship email and SMS campaigns across grad, undergrad, and refi.
• Learn the Juno product and data model deeply: This is the core of the job:
• Understand how a member moves from signup to rate offer to application to funded loan
• Know what we hold on every member, where it lives, and what it can and can't tell you
• Use that structure to build segmentation and personalization that hold up at scale
• Build segments that are actually right: Define who receives what by vertical, school, application stage, loan status, and timing. A mis-scoped audience is the most expensive mistake in this role.
• Work in coordination with the people who own products/business lines: Translate the goals of grad leaders and senior team members into a shipped campaign calendar. 
• Own measurement: Report on what each campaign did. Opens and clicks, but mostly applications started, applications completed, and loans funded. Bring the read to the team before anyone asks for it.
• Run the test roadmap: Propose and run experiments on subject lines, timing, sequencing, and offers, and keep a record so we stop re-learning the same lessons.
• Keep the program clean and compliant: Route messaging through compliance review, maintain suppression and deliverability hygiene, and keep the account organized enough that someone else could pick up your work.
• Use AI as a multiplier: Draft, QA, and debug with AI tools. Segment logic, Liquid, SQL, copy variants, post-send analysis. We expect the work to move faster because of them, and we expect you to catch it when the output is wrong.

What We Offer