Growth Marketer / Demand Generation Manager

We build software that uses natural language processing (NLP) and AI to help local governments work faster, more accurately, and more efficiently. Over 120 local government entities in 25 states rely on us to help drive revenues and provide important services that power society. 

• Stand up proactive, always-on lead gen email programs. This channel doesn't exist today, so the first job is building it, not just optimizing something already running.
• Own nurture and reactivation sequences, segmentation, cadence, and reporting (opens, clicks, MQLs generated).

• Own the entire webinar lifecycle: topic selection, slide creation, promotion, hosting, and post-event follow-up cadences.
• Partner with Sales, CS, and internal subject matter experts to source content and speakers.
• Report on registration, attendance, and pipeline contribution.

• Source, write, and publish customer case studies that give Sales credible proof points to use in active deals.
• Coordinate with Customer Success to identify strong stories and get them through approval.

• Support product marketing on an as-needed basis: sales-facing roadmap slides, launch collateral, competitive input.

• B2B marketing experience, demand-gen leaning, ideally in B2B SaaS
• GovTech marketing experience preferred but not required
• Hands-on experience running email marketing programs end to end, not just briefing someone else
• Experience owning webinars start to finish, not just one piece of the process
• Comfortable writing customer case studies and shepherding them through internal and customer approval
• Some exposure to product marketing (positioning, launch content, sales enablement) is a plus, not required
• Design/visual skills are a strong plus
• Full-stack mindset: comfortable being hands-on across multiple channels rather than a narrow specialist

• EQ > IQ: We value great minds and the ability to communicate with empathy
• Customer Comes First: We work closely with our clients to understand their needs and how they use our products
• Start-to-Finish Ownership: We take responsibility for anything we can influence
• Actively Practice Inclusion: Creating a diverse and inclusive team is as important to us as building a good product
• Fast-Paced Environment: The “growth mindset” is key to our success. If it won’t break anything, go for it!