Marketing Manager - B2B SAAS

-Manage and execute integrated, multi-channel customer marketing and expansion campaigns designed to drive customer growth, product adoption, renewals and retention, expansion revenue, and long-term customer value. 

-Manage end-to-end campaign delivery through cross-functional partners including Creative, Digital, Social, Content, Marketing Operations, Customer Success, Sales. 

-Use product usage data, customer insights, automation, and AI-driven analytics  

-While your primary KPI is MQLs and revenue expansion, you will partner closely with Sales and Customer Success to ensure expansion-ready accounts are properly nurtured, prioritized, and followed up on. 

-Provide account-level insights, intent signals, and campaign performance data to support account planning, renewals, and expansion opportunities. 

-Execute and measure a quarterly customer expansion campaign plan focused on adoption, retention, and incremental revenue growth. 

-Own campaign management across all stages, including planning, segmentation, execution, optimization, reporting, and post-campaign analysis. 
-Webinars, virtual events, and customer workshops 

-Execute tiered customer ABM programs aligned to account value, lifecycle stage, and expansion potential, including: 

    -Account segmentation and prioritization with expansion-focused messaging and offers 

-Manage a comprehensive customer webinar and enablement program, including: 

   -Onboarding, adoption, and advanced-use-case content 

   -Cross-sell and upsell-focused sessions 

   -Scheduling, speaker coordination, and follow-up workflows 

-Partner with Product Marketing to develop expansion-focused content aligned to customer needs, product maturity, and value realization. 
-Collaborate with Marketing Operations to support design and optimize automated nurture flows, triggers, and attribution reporting. 

-Execute re-engagement campaigns to reduce churn risk and reactivate dormant or underutilized accounts. 

-Work closely with Product Marketing and Account Management to: 

     -Align campaigns to renewal and expansion motions 

 -Provide ongoing reporting KPI’s as related to impact on campaigns and revenue influence. 

-Ensure strong CRM and customer data stewardship.

-Proven experience (4+ years) experience in customer marketing, lifecycle marketing, or expansion-focused campaign management within B2B SaaS. 

-Strong understanding of customer journeys, adoption frameworks, and expansion motions. 

-Hands-on experience with marketing automation platforms, CRM systems, and customer data. 

-Experience leveraging digital, automation, and AI-driven tools for segmentation, personalization, predictive insights, and performance optimization. 

-Ability to translate product usage and customer data into actionable marketing programs. 

-Strong cross-functional collaboration skills 

-Advanced proficiency in Excel with the ability to create clear, compelling, and comprehensive reports and analysis.