Marketing Specialist

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MarketingMarketing Specialist

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Quick Summary

Overview

Kaseya ® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI.

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MarketingMarketing Specialist

Kaseya^® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.

Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture.

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.

What We Offer

~3 min read

✓Manage the strategy, execution, and optimization of integrated marketing campaigns that acquire, nurture, and convert qualified leads across the funnel.

✓Manage end-to-end campaign delivery through cross-functional partners including Creative, Digital, Social, Content, Marketing Operations, Sales, and third-party vendors.

✓Use data, automation, and AI-driven insights to continuously improve targeting, messaging, channel mix, and conversion rates.

✓While your primary KPI is MQL generation, you will partner closely with Sales to ensure campaign-generated leads are followed up appropriately and influenced through to sales-qualified opportunities.

✓Provide Sales with campaign context, intent signals, and insights to improve follow-up effectiveness and pipeline conversion.

✓Execute and measure a quarterly campaign plan focused on net-new customer acquisition and pipeline growth.

✓Own campaign management across all stages, including planning, audience definition, execution, optimization, reporting, and post-campaign analysis.

✓Execute multi-touch, multi-channel marketing programs leveraging channels such as: Paid media, SEO/SEM, website optimization

✓Webinars and virtual events

✓Email and marketing automation programs

✓Online media, social media, and content syndication

✓Direct mail, tradeshows, and field marketing

✓Manage and scale a comprehensive webinar program (third-party and internally hosted), including scheduling, speaker coordination, promotional campaigns, follow-up workflows, and performance analysis.

✓Execute tiered ABM campaigns, including: ICP and account list definition

✓Audience building and segmentation

✓Targeted messaging and content development

✓A/B testing and experimentation

✓Platform execution (Terminus, Marketing OS / automation tools)

✓KPI, engagement, and conversion reporting

✓Oversee the creation and delivery of campaign assets such as eBooks, playbooks, infographics, reports, ads, and presentations.

✓Design and optimize lead flow and nurture strategies using marketing automation to accelerate funnel velocity and improve conversion rates.

✓Manage engagement and reactivation campaigns, including retargeting, email nurtures, post-event follow-up, and cold-lead re-engagement.

✓Partner cross-functionally with: Product Marketing on ICP-focused messaging and content

✓Digital teams on performance marketing, review sites (G2, Capterra), and optimization strategies

✓Marketing Operations on campaign setup, nurture programs, automation, A/B testing, deliverability, analytics, and CRM integration

✓Research, evaluate, and manage relationships with third-party vendors, publishers, and industry partners.

✓Project manage campaign execution and asset delivery through a project management platform (e.g., Wrike, Asana).

✓Maintain campaign and event calendars, ensuring clear communication and on-time execution.

✓Forecast, analyze and report on campaign performance, funnel metrics, and ROI for senior leadership.

✓Ensure CRM data integrity and campaign attribution, supporting strong reporting and insights.

✓Support social media, corporate blogging, and marketing research initiatives as needed.

Listing Details

First seen: April 3, 2026
Last seen: April 26, 2026

Posting Health

Days active: 23
Repost count: 0
Trust Level: 31%
Scored at: April 26, 2026

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Kaseya

greenhouse

Kaseya is a leading provider of comprehensive IT management and cybersecurity solutions for businesses seeking to optimize their IT infrastructure and security practices.

Employees

5k+

Founded

2000

Domain

Jobs

External application · ~5 min on Kaseya's site

Please let Kaseya know you found this job on Jobera.