Events & Community Manager

• →Execute Knit's conference presence using our established playbook; reliable and on-brand, without needing to reinvent logistics each time
• →Plan and run regional roadshows in partnership with Product Marketing, featuring thought leadership, product showcases, customer stories, and networking
• →Adapt programming to each local market, no copy-pasting a generic or US-centric format into other regions
• →Design in-person touchpoints specifically aimed at reaching Fortune 500 / target ICP accounts, not just general conference foot traffic

• Build and run an ongoing virtual community for market researchers; a reason for our audience to stay engaged between events vs just a mailing list
• Design content-led community formats anchored in Knit's proprietary data and strategic topics, beyond generic conference dinners and panels toward something differentiated
• Partner with product marketing and thought leadership owners to source the data and points of view that anchor community programming

• Build and nurture relationships with customers who can serve as advocates: speakers, references, case study participants, and community contributors
• Identify and cultivate customer stories to feature across roadshows, the virtual community, and other programming in partnership with Product Marketing

• Partner with the Marketing Operations & Campaigns Manager on lead capture, tracking, and follow-up logistics for events
• Work with sales and CS to identify which accounts and customers to prioritize for advocacy work and in-person touchpoints

• Experience building or running a community program (virtual community, membership program, always-on advocate network), not just executing one-off event logistics
• A track record designing content-led event formats, comfortable using proprietary data or a point of view to drive engagement rather than defaulting to standard panels/dinners
• Field marketing experience running programs across different regions, with real cultural/local sensitivity rather than one reused template
• Customer marketing or advocacy experience: comfortable building 1:1 relationships with customers and turning them into champions
• A strategic thinker who can operate with some ambiguity and build new formats, not just execute a checklist
• Comfortable partnering with an operations/campaigns function on logistics without owning those systems yourself
• Bonus: Experience in the market research / insights industry, or familiarity with its conference circuit (Quirks, IIeX, etc.)

• The virtual community has active, returning members between events, not just event-day attendance
• Conference execution runs smoothly off the existing playbook, freeing up time for strategic programming rather than logistics firefighting
• Regional roadshows feel impactful and relevant, and are a successful Knit owned initiative
• Target ICP accounts have real in-person touchpoints with Knit that build authentic relationships
• A growing, visible pipeline of customer advocates: speakers, references, case studies

In accordance with New York pay transparency requirements, the salary range for this role is $125,000 - $160,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.

We approach situations with a growth mindset and ask "How can we make the business better?" and "What would it take?"

We set audacious goals and push ourselves to achieve them with a bias towards action. When we see a need, we take initiative, and hold ourselves accountable to seeing it through. 

Identify what has the biggest impact and prioritize focusing on it.