Product Marketing Manager - Government

Develop and implement comprehensive product marketing strategies for government audiences that drive adoption and retention of Kpler products for government clients.

Craft compelling messaging and positioning that differentiates our products in the market.

Collaborate with product management to gain deep product expertise. 

Develop & organize sales enablement materials deliverables with design colleagues.

Develop training to ensure our sales team is equipped to sell effectively.

Conduct competitive analysis to inform strategic marketing decisions and product positioning.

Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry and growth.

Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.

Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts.

Engage with customers to gather testimonials and case examples to showcase the value of our products.

Manage cross-functional projects with multiple stakeholders to deliver on go-to-market objectives and help build the lifetime value of our products.

Bachelor’s degree.

Fluency in English.

3+ years of government sales or marketing business experience.

3+ years of product or product marketing experience, preferably in a technology-focused company.

Proven track record of creating and delivering successful product marketing strategies.

Excellent written and verbal communication skills, with the ability to convey complex ideas simply.

Strong analytical skills and a passion for turning data into actionable insights.

Ability to work independently in a fast-paced and rapidly changing environment.