Senior Performance Marketing Specialist (SEA)

Philippines·Makati CityFull Timesenior

MarketingPerformance Marketer

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Overview

Role Summary: Own the paid-acquisition performance for Lamudi PH's developer and broker advertising clients, and support paid campaigns across our other regional markets.

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MarketingPerformance Marketer

Role Summary:

Own the paid-acquisition performance for Lamudi PH's developer and broker advertising clients, and support paid campaigns across our other regional markets. You run and optimise paid campaigns (Meta + Google) across a portfolio of ~25 active client accounts, hit each client's monthly lead and qualified-lead (QL) targets within budget, drive cost-efficiency (CPL, CPQL, CVR), and report performance clearly. This is a senior, hands-on, analytical, lead-generation role, not brand or e-commerce. The Philippines is the primary focus, but you should be comfortable working across multiple markets.

Plan, build, and optimise paid campaigns across Meta Ads and Google Ads (Search, Display, retargeting) for a portfolio of developer/classifieds clients.
Hit each client's monthly lead and QL targets within an allocated ad budget; manage pacing and budget utilisation across ~25 accounts.
Drive cost-efficiency: lower CPL and CPQL, improve lead-to-QL conversion (CVR), and protect lead quality (negative keywords, audience refinement, SMS/lead verification, filtering invalid/low-intent traffic).
Run retargeting / remarketing (audiences, exclusions, dynamic catalogue ads) as a growing share of qualified leads.
Diagnose under-performing campaigns quickly: identify whether the issue is creative fatigue, audience, budget/learning, or lead quality, and action a fix.
Brief and coordinate creative refreshes with the design team; track ageing creative and project rotation.
Produce a clear monthly performance report per client and portfolio (spend, leads, QL by source, CVR, CPL, CPQL, achievement vs target, MoM benchmarks).
Liaise with developer clients / account teams on targets, results, and recommendations.
Maintain accurate tracking and source attribution; flag tracking gaps.
Support and, where needed, lead paid campaigns for other regional markets, adapting to each market's targets and context.

5+ years hands-on paid digital / performance marketing (senior level), with a clear lead-generation focus (real estate, classifieds, property, finance, or comparable high-consideration lead-gen).
Demonstrable, hands-on expertise in both Meta Ads Manager and Google Ads (not just one; not agency-overseer level — actually building and optimising campaigns).
Strong analytical ability: comfortable owning CPL / CPQL / CVR / ROAS, spotting what's driving a number, and acting on it. Confident in GA4 and Excel / Google Sheets.
Experience managing multiple accounts/budgets simultaneously and hitting targets, ideally across more than one market.

Real estate / property classifieds experience specifically.
Retargeting / DPA / dynamic remarketing (Meta catalogue, Google dynamic).
Familiarity with a CRM / lead system (PopDeal or similar) and lead-source attribution.
Conversion tracking setup (GTM, pixels, conversion events).
Experience briefing creative and improving ad quality.