Associate Creative Director - YouTube, Our LEGO Agency

Are you ready to be one of our key creative drivers in the development of LEGO social content and campaigns? 

This is your chance to bring the essence of the LEGO brand to life on our YouTube channel, ensuring that the LEGO DNA is present in everything we create. As our Associate Creative Director – YouTube, you’ll set the gold standard for social-first ideas that cut through, lead and inspire a team of creatives, and shape work that drives culture and fuels conversation. 

Please include a link to your portfolio in your CV. We’re particularly interested in relevant experience creating social-first content, especially creative developed specifically for YouTube.

Core Responsibilities 

The Associate Creative Director – YouTube will form part of the LEGO Agency Social & Influencer organisation, and key responsibilities include: 

• Fulfil a hybrid role, balancing both leadership and hands-on execution, ensuring our content on YouTube is consistently bold, engaging and culturally relevant. 

• Drive the development of always-on social content while leading bold, breakthrough creative concepts that push the brand forward. 

• Be a pioneer in pushing episodic and repeatable entertainment franchises for the LEGO Group on YouTube. 

• Play a key part in the creative process, setting the creative vision for YouTube, ideating and crafting world-leading, fresh, social-first and famous creative content. 

• Partner with strategists, community specialists, creatives and production to bring best-in-class creative for the platform. 

• Identify shifts in culture, platform behaviour and internet phenomena that can inform the work before they go mainstream. 

• Oversee and contribute hands-on to YouTube briefs, balancing leadership with direct involvement in developing high-impact executions. 

• Collaborate with and guide creative teams across the social team to develop breakthrough creative content. 

• Work closely with strategy and community teams to make sure content is effective as well as creative.

• Clearly present ideas to Digital and Consumer Engagement partners. 

• Collaborate with the Creative Director to help set the brand and agency's creative vision on YouTube. 

• Proactively identify challenges and lead solutions, both operationally and creatively, ensuring the team remains agile and supported in a dynamic workflow. 

• Maintain a strong professional network of freelancers and contacts for external inspiration.