Campaign Manager

As our Marketing Manager, you'll lead the regional execution of key LEGO® Retail campaigns across EMEA, helping connect shoppers with exciting product launches, seasonal moments and store experiences. You'll partner with global teams, internal business units and agency partners to bring campaigns to life across stores and eCommerce, while ensuring strong local relevance and excellent execution. You'll also act as a key point of contact for one regional business unit, identifying opportunities to strengthen integration and maximise the impact of retail marketing activity. 

• At least 5 years demonstrated experience in driving retail marketing plans that supported commercial objectives, traffic growth and sales performance across EMEA markets.
• Delivering omnichannel retail or trade marketing campaigns, with deep experience across store and eCommerce shopper touchpoints. 
• Developed in-store marketing materials and partnered effectively with external creative agencies.
• Executed full-funnel marketing campaigns that increased retail traffic and support sales performance. 
• Managed PR and influencer activation programmes to support campaign objectives. 
• Translated shopper insights into actionable marketing plans, in-store experiences and campaign recommendations. 
• Led end-to-end campaign delivery, including asset development, retail activation, media planning and stakeholder communications.

• Regional execution of LEGO Retail marketing campaigns across EMEA. 
• Local marketing activations that connect campaign moments with shopper needs and market opportunities. 
• Media plans that increase store footfall and online traffic during key campaign periods. 
• Strong collaboration between LEGO Retail, Business Units and agency partners. 
• Campaign learnings and insights that help shape future marketing activity. 

If you've worked in a role where you managed retail marketing campaigns across stores and eCommerce while partnering with multiple stakeholders, you'll feel at home here. What matters most is your ability to combine strong campaign execution with commercial thinking and attention to detail. 

You'll join the Retail Experiences & Marketing team within LEGO Retail, working alongside a team of marketing colleagues focused on creating engaging experiences for shoppers across EMEA. The team works closely together, sharing insights, coordinating campaign activity and partnering with colleagues across the business. Success comes from being organised, positive, resilient and enthusiastic, while maintaining high standards and supporting shared goals. 

You'll become the regional voice for key campaigns, balancing global priorities with local market opportunities and ensuring every campaign lands effectively across stores and digital channels. Over the coming months, you'll help strengthen integration across internal Business Units and identify new opportunities to drive awareness of the LEGO product portfolio. You'll work closely with global marketing teams, Business Units, agency partners and fellow LEGO Retail marketing colleagues to deliver memorable shopper experiences.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: