Bilingual Communications Specialist (Spanish/English)

Description

The Bilingual Communications Specialist (Spanish/English) supports the development and execution of strategic communications and marketing initiatives across the US and Mexico markets, with a focus on Spanish-language communications and audience engagement. This role is responsible for writing, editing, adapting, translating, coordinating, and executing high-quality communications that support product launches, promotions, events, and business initiatives for LifeWave Brand Partners and customers.

This position has no supervisory responsibilities for this role. 

Requirements

Bilingual Communications Writing & Execution

• →Write, adapt, translate, and copyedit newsletters, email campaigns, SMS messaging, website copy, promotional messaging, and related communication materials in Spanish.
• →Develop both original Spanish-first messaging and culturally adapted communications based on broader North America campaigns.
• →Execute communication plans developed in partnership with the Senior Manager, Marketing, North America.
• →Support messaging development for product launches, promotions, incentives, events, and corporate initiatives.
• →Occasionally support press release drafting and related corporate communications.
• →Ensure messaging remains clear, engaging, compliant, culturally relevant, and aligned with the LifeWave brand voice across channels.

Campaign Coordination & Workflow Management

• →Track communication deliverables, deadlines, approvals, and campaign timelines within Smartsheet to support efficient project execution.
• →Coordinate closely with the Email Manager to ensure accurate implementation and deployment of email and SMS      campaigns.
• →Proofread final communications and review layouts prior to approval and distribution.
• →Help maintain organized workflows and communication processes across multiple simultaneous projects.

Cross-Functional & Regional Collaboration

• →Collaborate closely with the North America Communications Specialist responsible for English-language communications to maintain alignment across North America messaging.
• →Partner with the Mexico Sales and Marketing teams to support market-specific communication needs and strengthen cross-department collaboration.
• →Gather field insights and audience feedback to help improve communication effectiveness and market relevance.
• →Coordinate with the Social Media Manager to occasionally support Spanish-language social media communications and messaging alignment.
• →Collaborate with Creative, Product Marketing, Events, Sales, and Communications team members to support cohesive campaign execution.

Brand Voice & Messaging Alignment

• →Help maintain consistency in messaging, terminology, tone, and communication quality across North America channels.
• →Apply strong editorial judgment and cultural awareness to create communications centered around the Brand Partner experience.
• →Contribute messaging ideas and strategic recommendations that enhance audience engagement and communication effectiveness.
• →Help ensure messaging remains aligned across English and Spanish communications while appropriately adapting for cultural nuance and audience expectations.

Creative Collaboration

• →Develop detailed creative briefs and collaborate closely with the Creative team to ensure visual assets align with campaign messaging, audience needs, and brand standards.
• →Partner with Creative team members throughout campaign development to support cohesive storytelling and effective communication execution across channels.
• →Review creative assets and provide messaging feedback to ensure alignment between written and visual communications.
• →Coordinate with the Social Media Manager to support Spanish-language social content and ensure messaging consistency across communications channels.

• Bachelor’s degree in communications, Marketing, Journalism, Public Relations, or related field preferred.
• 3–6+ years of experience in communications, marketing, copywriting, content development, translation/localization, or related roles.
• Exceptional writing, editing, proofreading, and grammar skills in Spanish 
• Professional fluency in Spanish and English required.
• Strong understanding of Latin Spanish language nuances and cultural communication preferences preferred.
• Experience writing for Spanish-speaking audiences in the US and Mexico preferred.
• Strong understanding of brand voice, audience engagement, and communication best practices.
• Experience writing for email marketing, SMS campaigns, websites, and promotional communications.
• Experience with AP Style preferred.
• Familiarity with email marketing platforms and communication workflows preferred.
• Experience using Smartsheet or similar project management tools preferred.
• Understanding of wireframing, branding principles, email best practices, and SMS best practices preferred.
• Experience in direct sales, network marketing, wellness, lifestyle, or entrepreneurial-focused industries strongly preferred.
• Ability to manage multiple deadlines and maintain strong attention to detail across multiple projects.

Work Environment & Physical Demands

LifeWave will operate as an in-office organization, and all employees are required to work onsite in alignment with corporate policy. While performing the duties of this job, the employee is regularly required to work at a computer workstation and be mobile within the office. Occasional movement of up to 25 pounds may be required.

LifeWave is committed to creating an inclusive workplace that values diversity and promotes equal opportunities for all. We embrace the principles of the Americans with Disabilities Act (ADA) and strive to provide reasonable accommodations to qualified individuals with disabilities.

In our pursuit of building a diverse and talented team, we encourage candidates of all abilities to apply for positions at LifeWave. If you require accommodation during the application or interview process, please inform our HR department, and we will work with you to ensure your needs are met.