Performance Marketing Specialist

Costa Ricamid

MarketingPerformance Marketer

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Quick Summary

Overview

About The Lisinski Law Firm Since 2020,

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MarketingPerformance Marketer

Since 2020, Lisinski Law Firm has served as a dedicated humanitarian immigration practice committed to providing meaningful support to individuals and families seeking safety, stability, and a path forward. We frequently stand with clients who have been turned away elsewhere, offering both advocacy and care. Joining our Firm means becoming part of a team devoted to keeping families together and “Changing as Many Lives as Possible.”

About the Role

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Execute and optimize paid campaigns across various digital advertising platforms (Google, YouTube, Facebook, Instagram, LinkedIn, etc.) to drive leads, conversions, and brand growth.
Drive the development of high-performing ad concepts in partnership with leadership, using performance data to inform feedback and improvements.
Lead campaign pacing, budget management, and daily performance oversight to meet established goals.
Measure and communicate performance across key performance indicators including ROAS, CTR, CPC, CPA, and total conversions
Evaluate audience behavior, search trends, and platform insights to continuously refine targeting and performance.
Optimize campaigns based on data insights, testing strategy, and performance trends.
Deliver actionable insights to marketing and creative teams to enhance campaign and content performance.
Perform competitor and market analysis to uncover optimization and growth opportunities.
Explore and test emerging channels, formats, and campaign opportunities to scale lead generation.
Stay current on various social media platforms including Google Ads, YouTube, Instagram, Facebook, and broader demand generation best practices and platform updates.
Identify and escalate customer or platform concerns to internal teams to ensure timely resolution.

Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field.
Bilingual (ENG/SPA)
2-3+ years of experience in business or marketing analysis, media analysis, or similar role
Strong hands-on experience managing paid search campaigns and making strategic optimizations.
Proven background in media attribution, conversion tracking, digital performance modeling and forecasting techniques.  
Advanced knowledge of Excel/Google Spreadsheets and experience with data analysis tools (e.g., Tableau, Power BI).  
Proficiency with web and campaign analytics tools (CTM, Google Analytics 4, Adobe Analytics, Google Ads, Meta Ads Manager, etc.)
Experience using Salesforce, HubSpot or CRM system to measure campaign success and marketing effectiveness 
Experience with tag management systems (Google Tag Manager

Monday to Friday: 8 AM - 5 PM EST

Requirements

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What We Offer

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Lisinski Law Firm provides a comprehensive benefits package that supports the diverse needs of our employees and their families. We recognize the importance of health and well-being and are committed to fostering an environment where every team member can feel and perform at their best.

✓Paid Time Off (PTO) – including vacation, sick leave, and personal days, consistent with the local country’s requirements.

✓Paid Holidays – country‑specific public holidays.

✓Locally aligned health benefits – such as medical, dental, vision, disability, and other required national benefits aligned to local laws and norms.

✓Local payroll in native currency – with all taxes, social contributions, and statutory benefits automatically calculated and handled.

✓Retirement or pension contributions – based on each country’s legal and cultural standards.

✓Employee support and compliance protection – including access to local HR experts for questions about laws, culture, or benefits.

At Lisinski Law Firm, the commitment we show to our clients is matched by how we support and invest in our people. LLF is a place where employees are encouraged by peers, heard by leadership, and strengthened by a genuinely collaborative team culture. Whether you join Marketing, IT, Accounting, Legal, or any other function, your work matters. Every role contributes to meaningful, lasting impact in the lives of those we serve.

At Lisinski Law Firm, we are driven by a client obsessed mindset and a commitment to learning, advocacy, efficiency, and nimbleness in everything we do. We work as true team players, delivering creative problem-solving and high-quality service to support families with excellence and care.